It requires a high degree of confidence to claim that you’re like nothing else on the market. But for Roberto Boghossian, head of sales and commercial development at Geneva-based Boghossian, it is a matter of fact.
One of the high-end jewellery house’s exceptional bracelets fetched a record price at Christie’s Magnificent Jewels sale in Hong Kong this year.
A fine design based on a medieval manuscript, it had taken Roberto’s uncle Albert, a sixth-generation jeweller and CEO of the company, 10 years to find the stones for it and a further 18 months to craft the unique piece of jewellery.
While many brands take pride in their long traditions and meticulous process in the selection of gemstones, fewer have the audacity to lay claim to their own distinct jewellery-making techniques.
Boghossian, which can trace its roots back to Armenian gem traders in 1880s Mardin, Turkey, can claim not one, but three: first, a specific expertise in the art of inlay, which then evolved in 2012 into its proprietary Kissing Gems technique, in which one gemstone is set within another.
And then there’s Les Merveilles, a revolutionary technique for setting diamonds—“It is quite special,” says Roberto. “It makes it very light and comfortable and we’re actually applying for a patent for it.”