The legendary New York jewellery house’s latest collection is intended to serve as an irreverent everyday celebration of a woman’s accomplishments
Founded in 1837, Tiffany & Co is a jeweller with a long, rich heritage. Nevertheless, Tiffany has always been a luxury house with a firm grasp of contemporary culture. From its work in the 1970s and ’80s with the likes of Elsa Peretti and Paloma Picasso, or cutting-edge architect Frank Gehry, through to recent collaborations with Dover Street Market, A$AP Ferg, Elle Fanning and Maddie Ziegler, the maison has consistently remained in tune with the zeitgeist.
Since being appointed Tiffany’s chief artistic officer in 2017, Reed Krakoff has made it his mission to ensure the company is keenly aligned with the values and aesthetics of the 21st century. “At Tiffany, we are looking to redefine what modern luxury means, which in my mind is about living with beautiful things every day, really making exquisite things part of your life and personal style,” Krakoff explains.
It’s an approach that is palpable in the Everyday Objects collection Krakoff has created to great acclaim. Here, quotidian items such as flowerpots, paper cups, clothespins and tape measures are crafted in sterling silver and other precious materials, turning the stuff of everyday living into joyous luxury objects. This philosophy flows through to Krakoff’s new T1 line—an evolution of the Tiffany T collection launched six years ago.