Blackpink's Rosé is Tiffany & Co’s new global ambassador—which comes as no surprise as we have seen her rocking Hardwear jewellery pieces of late.
The solo artist and vocalist of girl group Blackpink will star in the 2021 Tiffany Hardwear digital campaign globally on April 23, on all its digital channels, wearing the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds. She will also be seen in the other Hardwear selections including the Tiffany Hardwear wrap bracelet and triple-drop earrings.
The match between Rosé (real name Roseanne Park Chae Young) and Hardwear is impeccable: Rosé’s style is both edgy and ethereal at the same time—she looks just as comfortable in a poufy feminine frock as she does in a fringe leather jacket, ready for a rock concert.
She is currently also an ambassador for the house of Saint Laurent, fronted by creative director Anthony Vaccarello.
It’s a perfect embodiment for the Tiffany Hardwear collection which is all about contrasts too: edgy and elegant, gritty and glamourous, night and day.