Caroline Scheufele , artistic director and co-president of Chopard
To say Caroline Scheufele is a busy woman would be an understatement. She’s not only made clients rethink what luxury means with Chopard’s commitment to use 100 per cent ethical gold, but her designs have sparked trends—if you’ve recently been inspired by bejewelled creations from the red carpet, then Scheufele is the woman you have to thank.
“True luxury comes only when you know the handprint of your supply chain,” says Scheufele. “It’s not an easy journey, but it’s the right one.” Her refined yet low maintenance style is what has made her one of Chopard’s best advertisements, epitomising the modern yet timeless look that the brand has come to encompass.
This year’s Red Carpet collection pieces beautifully showcase this ability to influence, with the artistic director choosing love as her design inspiration.