1. The Cartier Love bracelet was created in 1969—at the height of the hippie age—in the jeweller’s New York workshops by designer Aldo Cipullo, who went on to design the iconic Juste un Clou bracelet two years later.
2. Cipullo produced the bracelet within a year of joining Cartier. He was allegedly inspired by chastity belts of yore.
3. At the launch, Cartier stipulated that customers were not allowed to buy a Love bracelet for themselves; they could only buy it for their loved ones. That rule has since been abolished, thankfully.
4. In 2016, the Love bracelet was the top-most searched jewellery item on Google, hitting 350,000 searches a month, according to a study by Karus Chains.
5. The earliest Love bracelets came with gold plating but this must‑have trinket is today made in solid gold (yellow, pink or white), with or without diamonds.