Through its long-term partnership with Save the Children, Bvlgari has made a positive impact to the lives of children in need
Children have had a special place in Bvlgari’s charity initiatives over the years. The Italian jeweller has devoted much of its efforts to improving the lives of children worldwide by partnering Save the Children since 2009. So far, the partnership has brought the charity more visibility and heightened global awareness of the need to empower and support underprivileged children. This way, they can receive help in various aspects of life, from having access to clean water, proper nutrition and healthcare to getting an education and learning skills that will aid them in making a living in the future.
Carolyn Miles, who stepped down as the charity’s president and CEO in January, said, “Save the Children has always been determined to uphold the rights of children worldwide and our ambitions to ensure all children survive, learn and are protected, regardless of who they are or where they live, remain bold. We know first-hand that changing a child’s life for the better has incredible, lasting results.”
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The relationship between Bvlgari and Save the Children began more than a decade ago with the jeweller creating a special‑edition ring and donating part of the proceeds to the charity. Since then, other custom‑designed pieces have been created to raise more funds for children. Bvlgari celebrated their decade-long partnership last year—coincidentally Save the Children’s 100th anniversary as well—with the launch of a sterling silver necklace inspired by the iconic Bvlgari Bvlgari collection.
It features an onyx disc encircled by the distinctive Bvlgari double logo and topped with a single ruby. On the back is a cut-out of the Save the Children logo, which marks it as a charity piece from which a portion of the sales proceeds will similarly be donated to the organisation. Over the past 10 years, this unique jewellery initiative has raised US$90m for Save the Children with the monies reaching two million needy children from around the world.
