Lego bricks carved out of precious stones. A McDonald's-commissioned Big Mac Ring, called Bling Mac. Shut Up ear cuffs worn by Beyonce. This International Women's Day 2021, Singapore-based jewellery designer Nadine Ghosn talks us through the unconventional steps she took to build her own brand
If there’s a designer whose jewellery pieces are emblematic of the irreverent millennial design sensibility, it’s Nadine Ghosn, who was born in the US, of Lebanese and Brazilian descent and currently based in Singapore. Her eponymous fine jewellery brand is rife with tongue-in-cheek pop-culture motifs—think burgers, sushi, headphones, and Lego—crafted out of precious materials. Her quirky pieces have won fans the world over, including the likes of designer Karl Lagerfeld, fashion influencer Leandra Medine, and superstar Beyonce, who was spotted wearing Ghosn’s ‘Shut Up’ earring cuff.
Global fast-food company McDonald's was so enamoured of one of her designs—an oversized gluten-free burger ring made out of seven stackable layers of rings—that it commissioned a one-of-a-kind ‘Bling Mac’ ring, designed to look like its signature Big Mac burger.
(Related: McDonald’s Cube: Steve Leung Designs the Fast Food Chain's New Concept Restaurant)
Her latest collection, called Building Blocks, was inspired by the colourful plastic Lego blocks that many of us grew up with. The collection, which took two years to complete, comprises of a series of rings in the shape of the iconic square bricks—and yes, they’re stackable, just like the original building blocks.
(Related: How to Score the Ikea x Lego Bygglek Collaboration in Singapore)
Recognition may have come fast for Ghosn, but unexpectedly so. Plus, despite her relative success, jewellery design was likely not what a younger version of herself expected to do. But if she did, these are the five steps that she would have to take to recreate her career.