For an industry notorious for being secretive, this openness is refreshing and impressive. Also, it couldn’t have come at a better time where the link between brand transparency and consumer trust has never been tighter.

The ultimate respect, of course, goes to the diamond itself. From the mine, this little object travels over 50,000km across the globe to no less than four countries, gets judged by its weight and colour, and is told exactly what shape it should be. Yet it valiantly makes its way into the prized robin’s-egg-blue box, finally belonging to the club of certified Tiffany diamonds, where it wields the power to render human beings helpless. It’s not a journey as much as it is an odyssey! Here’s a glimpse into it.