What do men want when it comes to jewellery and precious gems? Unique and rare stones with stories, says Emily Tan, Founder of Calla Lily Fine Jewellers
Gentlemen, you really don’t need to keep your love for candy-coloured gems secret any longer. According to Emily Tan, founder and creative lead of fine bespoke jeweller Calla Lily Fine Jewellers, some men go just as crazy for gemstones as women do.
“When they fall in love with a gemstone, they need to have it, they need to own it,” said Emily, speaking with CNA Luxury in her beautiful by-appointment-only ground floor showroom in Tiong Bahru designed by Parable Studio.
But the Penang-born graduate gemologist of the Gemological Institute of America (GIA), who also has a degree from the London College of Fashion and has worked in Singapore’s fine bespoke jewellery scene since 2011, has observed a much different buying pattern with men compared to women.