Cover Pure V high jewellery collection featuring the iconic V motif in bold volumes of white gold and shimmering diamonds
Pure V high jewellery collection featuring the iconic V motif in bold volumes of white gold and shimmering diamonds
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Discover how the iconic V motif in Louis Vuitton’s latest creations makes the perfect statement piece for your luxury jewellery collection
Louis Vuitton has always mastered the art of blending tradition with innovation, and its latest high jewellery drop is no exception. This year, the Maison elevates its Pure V collection with eight dazzling new creations, reimagining the iconic V motif in bold volumes of white gold and shimmering diamonds.
With sculptural shapes and Art Deco-inspired details, each piece feels like wearable architecture. The question is, how could you not want one in your collection? It’s not just jewellery—it’s a timeless statement of confidence and power.
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Above Earrings, two-row necklace and bracelet from Pure V high jewellery collection
Above Ring, one-row necklace and two-row bracelet from Pure V high jewellery collection
Earrings, two-row necklace and bracelet from Pure V high jewellery collection
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The story behind Pure V begins with Gaston-Louis Vuitton, grandson of the House’s founder and a passionate collector of decorative arts. His affinity for geometric lines and minimalist aesthetics informed the brand’s visual identity, including his personal monogram: the three-color V.
That abstract aesthetic, born from optimism and forward-thinking creativity, later became the foundation for Louis Vuitton’s Acte V High Jewellery collection, launched in 2014. In 2021, the V returned once more, and this time as Pure V—a sleek reinterpretation set in white gold and diamonds.
Above Three-row necklace (white gold and diamonds), Pure V collection
Three-row necklace (white gold and diamonds), Pure V collection
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Now in 2025, the legacy continues with eight striking additions that push the design further into a three-dimensional realm. Necklaces, bracelets, earrings, and a sculptural ring are brought to life through a play of sharp lines, pyramids, and baguette-cut diamonds, forming a sophisticated lattice of brilliance. The iconic V serves not just as a visual motif, but as the architectural spine of each piece, guiding the flow of design with symmetry, light, and modernist precision.
A true highlight is how the designs challenge traditional perspectives, creating visual depth with a superimposition of triangles and geometric planes. On select necklaces and bracelets, the V motif forms a magnetic center, where its allure is intensified by the sparkle of precisely cut diamonds and the discreet craftsmanship of invisible clasps.
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Three-row necklace (white gold and diamonds), Pure V collection
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Each piece is a testament to Louis Vuitton’s unmatched craftsmanship. The Maison’s mastery of articulation gives these bold creations an unexpected softness and fluidity, infusing every facet with movement and rhythm. In a world where jewellery often speaks in whispers, Pure V chooses to make a statement.
These new additions are more than just luxurious adornments, they are a celebration of design as heritage, creativity as identity, and boldness as beauty.
Credits
Images: Courtesy of Louis Vuitton
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