Louis Vuitton Unveils New Lockit Bracelets and Limited-Edition Doudou Louis Teddy for Unicef
Luxury house Louis Vuitton has launched four new coours of the Silver Lockit bracelets and its first Doudou Louis teddy bear as part of its partnership with the United Nations International Children's Emergency Fund (Unicef).
The new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black; there is also an eco-friendly factor with the incorporation of recycled silver and organic cotton for the first time. The Silver Lockit bracelets also feature the iconic padlock as well as the LV signature circular logo.
And of course, there are several ways you can wear the Silver Lockit: on its own, stacked with other bracelets for some serious wrist candy, or even as snug tiny necklaces on Doudou Louis.
The adorable Doudou Louis, which is the Louis Vuitton for Unicef teddy bear, appears for the first time in textile format. It is made from organic cotton, and the monogram printed textile covers the teddy bear, with embroidered monogram flowers making up Doudou Louis’ blue eyes.
But one thing's for sure: the Silver Lockit bracelets and teddy bear are collector’s items for fans of Louis Vuitton who'd also like to commit to a greater purpose.
By purchasing the Silver Lockit and Doudou Louis, you will have the opportunity to help support Unicef's work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children.
This also includes support of Unicef's Covid-19 emergency response efforts to recover and to reimagine a world fit for every child in this unprecedented global health, economic, and social crisis.
The Silver Lockit was inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk.
US$100 of each purchase of the Silver Lockit bracelet and US$200 of the proceeds from every purchase of the Doudou Louis will be donated to Unicef.
Since the launch of the Silver Lockit, the partnership has raised nearly US$13 million for Unicef.
The Silver Lockit bracelets and Doudou Louis are now available on louisvuitton.com and in selected Louis Vuitton stores worldwide.
- ImagesLouis Vuitton