In less than a decade, homegrown bespoke jeweller Madly has firmly established its expertise in working with an extraordinarily wide variety of high-quality coloured gems, and only the finest 0.1 per cent at that. It has also built up a reputation for bold statement pieces that bring out the best in the gems and their wearers.
The award-winning jeweller has recently set itself apart by opening gem-sourcing offices in Tanzania and Sri Lanka. Both countries are widely known to be important gem-producing countries. Madly can thus acquire gemstones from mine owners and miners, as well as trusted contacts with direct access to the mines.
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With the establishment of these sourcing offices, Madly now gets first dibs on the best gemstones coming out of the regions. But, beyond the ability to secure stones of the finest quality, it now also possesses unprecedented visibility with regard to the gems’ journey from mine to market. Madly’s founder Maddy Barber believes that this “personal touch goes a long way in a business that is very relationship-based”.
This highlights Madly’s belief that the best gems in the world must not only be beautiful, but also ethically mined and sourced. To that end, the jeweller is also a member of the International Coloured Stone Association’s Ethical Accreditation programme, the first of its kind in the coloured gem industry.