Cover Archival image of Gene Moore’s ‘Figures on Vacation’ for Tiffany & Co
Archival image of Gene Moore’s ‘Figures on Vacation’ for Tiffany & Co
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Delight in Tiffany & Co’s newest campaign, ‘With Love, Since 1837’, inspired by its legendary window designer Gene Moore
Online shopping, though becoming increasingly the norm, doesn’t quite capture that intimate sense of wonder and personal connection felt when shopping in a store. Tiffany & Co is well aware of this inadequacy of the medium and proceeds to capture the shopping magic with its latest campaign, With Love, Since 1837. The campaign allows the exploration of the brand’s exquisite collections, no matter where the viewer is. By leveraging cutting-edge visual techniques while staying true to its heritage, Tiffany & Co offers a digital window shopping experience that rivals the enchantment of its physical stores.
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Inspired by Gene Moore, a legendary figure known for his transformative window designs at Tiffany & Co, the campaign unveils the hidden stories behind the brand’s most iconic collections: Lock, T, Knot, HardWear, Sixteen Stone and the Tiffany Setting. Captured by the acclaimed photographer and director Dan Tobin Smith, ‘With Love, Since 1837’ breathes new life into Moore’s legacy by reimagining Moore’s approach to the digital age. It’s a modern celebration of Tiffany’s rich history of love, craftsmanship and heritage, told through captivating imagery and storytelling.
Above Tiffany & Co: Sixteen Stones ring
Above Tiffany & Co: Knot bracelet
Tiffany & Co: Sixteen Stones ring
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Above Tiffany & Co: Setting ring
Above Tiffany & Co: Lock bracelet
Tiffany & Co: Setting ring
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This initiative revisits the artistry and innovation of Moore’s window displays. It’s a testament to Tiffany & Co’s commitment to marrying its storied past with future possibilities.
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The campaign is a visual feast, drawing on the simplicity of everyday objects and materials to create scenes of dramatic beauty. Under Tobin Smith’s guidance, with his focus on scale and perspective, these ordinary elements are transformed into a mesmerising display. Working alongside the talented set designer Rachel Thomas, the team constructed a spellbinding set in London. From miniature to oversized, the set pieces blend seamlessly, shifting perspectives and tricking the eye without the need for digital effects. The real magic happens on camera, with animated projections and real smoke adding layers of depth and intrigue.
Above Archival image of Gene Moore's Harlequin Forks for Tiffany & Co
Above Archival image of Gene Moore's Chained Hearts for Tiffany & Co
Archival image of Gene Moore's Harlequin Forks for Tiffany & Co
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At its core, the campaign showcases that love is the foundation of everything Tiffany & Co stands for. This campaign links each collection with the jeweller’s longstanding heritage of exquisite craftsmanship. It proves that, even in a digital world, the excitement of discovery and the luxury of shopping can be just as enchanting online as they are in person.
Tiffany & Co’s latest endeavour pays homage to the art of presentation and ensures the timeless beauty of their collections shines through. By blending the timeless elegance of their collections with the innovative spirit of With Love, Since 1837, Tiffany & Co crafts a shopping journey that transcends the ordinary, making every click a discovery and every view a moment of wonder. Tiffany & Co stands as a beacon of luxury, inviting us all to explore, dream, and be enchanted in this digital age.
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About:
Dara is the Branded Content Manager at Tatler Philippines, holding a Bachelor's degree in Entrepreneurship from De La Salle University, Manila.
A self-proclaimed jack of all hobbies, she enjoys music, sports, arts and crafts, and travelling. Outside of work, you can probably find her spending time with her dogs, making jewellery, or relaxing at the beach with family and friends.
Work:
If you have any inquiries or leads, please feel free to contact Dara at dara.evangelista@tatlerasia.com or send her a message on Instagram at @daraclariza.
