The New York luxury jewellers unveils its latest collection at the Superbowl


From contentious meat dresses to outlandish headwear, Lady Gaga has never shied away from controversy. Fearlessly original and adamant in her own authenticity, the iconic pop artist showcases yet another facet of herself in a collaborative project with legendary New York luxury jewellers Tiffany & Co .

The Latest Legendary Style campaign, fronted by Gaga, was unveiled at the Super Bowl on February 5 where Lady Gaga put on an exceptional halftime performance. The stunning black and white 60-second film was shot by British photographer David Sims who has previously worked with brands like Alexander McQueen, Lady Gaga’s own style inspiration.

Showing the rebel queen in a decidedly softer light, Lady Gaga talks about owning your creativity and the development of her own art. Incorporating the heritage and tradition of the Tiffany brand with bold originality, the latest collection is a tribute to the modern woman. 

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The HardWear collection, currently available for pre-order in the USA, features 18 carat gold and sterling silver pieces and focuses on simple, clean designs for everyday elegance. Using chain link, sharp lines and chunky embellishments, the rings, bracelet, earrings and necklaces of this collection are unlike anything Tiffany has produced before. 

Available in-store from April 28 and online May 2, Tiffany & Co. will continue to release more stunning unseen images from the campaign over spring.

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