Lisa, Suga and Ningning have more in common than their love of music—all of them love to experiment with their accessories and support smaller brands
K-pop stars have the superpower of making products fly off the shelves just by being seen wearing a certain brand. Whether that is fashion, beauty or accessories, their stans will flock to support brands their idols love. So it’s no wonder luxury houses have been queuing up to sign K-pop idols as their ambassadors. Take, for instance, all four members of Aespa who sang and danced their way to becoming Chopard’s global brand ambassadors. Likewise, the members of Blackpink each represent luxury brands we know and love: you have Lisa for Bulgari; Jisoo for Cartier; Jennie for Chanel; and Rosé for Tiffany.
However, while K-pop stars do sport haute joaillerie from global luxury brands with élan, they also never fail to show their love for Korean brands whenever the opportunity arises. Glam yet quirky, these accessories complement the stars’ signature styles both onstage and in music videos. Here are Tatler’s top picks of the brands and designers to watch out for.
J-Hope wearing Hurjaboy
บ่อยครั้งที่เจ-โฮปแห่งวง BTS เลือกใส่ Chanel แต่ในเทรลเลอร์การกลับมาของเพลง Outro:Ego นั้นเขาเลือกที่จะเติมเต็มลุคของเขาด้วยเครื่องประดับสไตล์พังค์ชิคอย่างสร้อยคอไข่มุกรูปหัวกะโหลกและสร้อยข้อมือประดับไข่มุก Hope ทำมือจากแบรนด์เกาหลี Hurjaboy
