Unlike previous years, the annual jewellery and timepiece fair will be presented in a series of pop-up showcases until February 28, 2021

Moving away from the familiar tent in the heart of Orchard Road, JeweLuxe Singapore 2020 will become the world’s first decentralised jewellery and watch fair.

Amidst the uncertainty brought about by the Covid-19 pandemic, JeweLuxe this year will be held in the form of pop-ups across Singapore, with in-store showcases held at local jewellery and watch houses such as Lee Hwa Jewellery, Goldheart Jewellery, Caratell, Mouawad, and more.

These will take place until February 28, 2021—instead of the 10-day showcase like past years—in order to give jewellery aficionados more time to get up-close and personal with the latest jewellery and timepieces.

And with e-commerce on the rise, the digital space is not forgotten as well, with online marketplace JeweLuxe World launched concurrently for shoppers who prefer to make their purchase online at their own convenience.

“Over the past four years, JeweLuxe has earned a global reputation as a festival to showcase the latest unique, iconic and rare creations by independent jewellery designers, houses and watchmakers, thus positioning Singapore as Asia’s epicentre for haute design and craft. Over the past months, the pandemic has pushed e-commerce to the forefront of shopping; and JeweLuxe will also be presenting its curated showcase across physical and digital retail simultaneously this year,” said Ms Angela Loh, CEO of JeweLuxe.

Themed “ You are Exceptional”, jewellery and horological enthusiasts can expect to see iconic and exceptional pieces from both local and international brands, created from independent jewellery houses, designers, and watchmakers. Notable brands include Marina B (Italy), Sicis Jewels (Italy), Paolo Costagli (USA), P&P Jewellery (Russia), Umrao Jewels (India), Tenzo (Russia), Amedeo (Italy), as well as works from the late Faraone Mennella (Italy), who was behind the fine jewellery seen in The Devil Wears Prada and Sex and the City.

These will be curated into four showcases—The Legacy, The Iconic, Advocacy, and Style Inc, with an additional line-up of thematic Rare & Precious intimate events.

Independent watch brands including Singer Reimagined, Laco Gorilla, Ophion, Ludovic Ballouard will also be showcasing Jeweluxe-exclusive pieces.

In recent times, we have seen an increasing global demand for iconic designs and craft by world-class independent designers and watchmakers, amongst many who trust and invest in these designs and pieces. These include the affluent, celebrities, style icons and even people like you and me,” Loh shared.

“As such, more than just an opportunity to bring in some iconic and stellar international brands that have captivated the world including top celebrities and style icons, JeweLuxe remains a festival to bring such progressive content to our shores, closer to Singaporeans.”