Unlike previous years, the annual jewellery and timepiece fair will be presented in a series of pop-up showcases until February 28, 2021
Moving away from the familiar tent in the heart of Orchard Road, JeweLuxe Singapore 2020 will become the world’s first decentralised jewellery and watch fair.
Amidst the uncertainty brought about by the Covid-19 pandemic, JeweLuxe this year will be held in the form of pop-ups across Singapore, with in-store showcases held at local jewellery and watch houses such as Lee Hwa Jewellery, Goldheart Jewellery, Caratell, Mouawad, and more.
These will take place until February 28, 2021—instead of the 10-day showcase like past years—in order to give jewellery aficionados more time to get up-close and personal with the latest jewellery and timepieces.
And with e-commerce on the rise, the digital space is not forgotten as well, with online marketplace JeweLuxe World launched concurrently for shoppers who prefer to make their purchase online at their own convenience.