“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” said Alexandre Arnault, executive vice president of product & communications.

In the photos released by the brand, Beyonce wears the stunning Tiffany yellow diamond, which weighs a whopping 128.5 carats, the first time it’s appeared in a campaign—and that’s not the only first. Hanging behind Mr and Mrs Carter is the never-before-seen Jean-Michel Basquiat painting Equals Pi (1982), which just so happens to hero the classic Tiffany blue hue.

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