Cover Jay Z and Beyonce in the Tiffany & Co About Love campaign (Photo: Tiffany & Co)
Jay Z and Beyonce in the Tiffany & Co About Love campaign (Photo: Tiffany & Co)
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Tiffany & Co has just announced the newest ambassadors for October: partners in music and life, Beyonce and Jay Z
Tiffany & Co selected the music moguls and power couple to represent the jewellery house as the newest ambassadors for the About Love campaign, the brand announced today.
Their appointment follows that of K-pop idol Rosé from Blackpink, actress Anya Taylor-Joy from Netflix hit The Queen’s Gambit, and Black-ish star Tracee Ellis Ross, all figures making waves in their respective fields.
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Above Jay Z and Beyonce in the Tiffany & Co About Love campaign (Photo: Tiffany & Co)
Jay Z and Beyonce in the Tiffany & Co About Love campaign (Photo: Tiffany & Co)
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Above The famous yellow Tiffany diamond (Photo: Tiffany & Co)
The famous yellow Tiffany diamond (Photo: Tiffany & Co)
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“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” said Alexandre Arnault, executive vice president of product & communications.
In the photos released by the brand, Beyonce wears the stunning Tiffany yellow diamond, which weighs a whopping 128.5 carats, the first time it’s appeared in a campaign—and that’s not the only first. Hanging behind Mr and Mrs Carter is the never-before-seen Jean-Michel Basquiat painting Equals Pi (1982), which just so happens to hero the classic Tiffany blue hue.
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Amalissa Hall was the style writer at Tatler Hong Kong. Primarily focused on writing digital articles, she covers news, tracks trends and interviews experts from the fashion, beauty and wellness industries, as well as entertainment spheres. Interview highlights include Formula One driver Alex Albon, award-winning costume designer Jany Temime and prolific make-up artist Lisa Eldridge.
She has also produced print stories featuring make-up artists, perfumiers and other upcoming figures discussing Asian representation on social media, sharing industry insight and trends as well as explaining new approaches to wellness in Hong Kong.
