Jewellery House Tiffany & Co Appoint Music Moguls Beyonce And Jay Z For Their October 2021 Campaign
Tiffany & Co selected the music moguls and power couple to represent the jewellery house as the newest ambassadors for the About Love campaign, the brand announced today.
Their appointment follows that of K-pop idol Rosé from Blackpink, actress Anya Taylor-Joy from Netflix hit The Queen’s Gambit, and Black-ish star Tracee Ellis Ross, all figures making waves in their respective fields.
“Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” said Alexandre Arnault, executive vice president of product & communications.
In the photos released by the brand, Beyonce wears the stunning Tiffany yellow diamond, which weighs a whopping 128.5 carats, the first time it’s appeared in a campaign—and that’s not the only first. Hanging behind Mr and Mrs Carter is the never-before-seen Jean-Michel Basquiat painting Equals Pi (1982), which just so happens to hero the classic Tiffany blue hue.