FOPE ushers in a new age of everyday luxury at SUEN with its first flagship boutique in Asia
FOPE has built a reputation amongst discerning women for their everyday luxury that exudes subtle elegance, offering a wide range of striking pieces fit for every occasion. SUEN's partnership with FOPE as their exclusive retailer in Malaysia has spanned a decade, its combination of classic designs and modern innovation striking a chord with stylish ladies here. Its popularity convinced SUEN that it was time to open a physical store dedicated to the renowned Italian brand.
“FOPE has catered to women from all walks of life who wear multiple hats a day—a testament to the versatility of the jewellery pieces. We're excited and honoured to further this partnership through Asia’s first FOPE boutique,” said Lee Sze Suen, founder and CEO of SUEN.
The boutique is dressed in two-toned green, paying homage to FOPE's signature colour palette. Designed as private salon to peruse the jewellery in luxury and comfort, it was conceived by renowned Italian architect Flavio Albanese who was also responsible for FOPE's flagship stores in London and Venice.
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The Asian market has always been one of significant importance for FOPE, especially since we entered it with SUEN 10 years ago. We feel that this is the right way to expand our awareness in Malaysia and Asia, with SUEN continuing to be a valuable partner in growing our business forward.