Tatler+ Tiffany & Co.
The legendary New York jewellery house’s latest collection is intended to serve as an irreverent everyday celebration of a woman’s accomplishments
Founded in 1837, Tiffany & Co. is a jeweller with a long, rich heritage. Nevertheless, Tiffany has always been a luxury house with a firm grasp of contemporary culture. From its work in the 1970s and ’80s with the likes of Elsa Peretti and Paloma Picasso, or cutting-edge architect Frank Gehry, through to recent collaborations with Dover Street Market, A$AP Ferg, Elle Fanning and Maddie Ziegler, the maison has consistently remained in tune with the zeitgeist.
Since being appointed Tiffany’s chief artistic officer in 2017, Reed Krakoff has made it his mission to ensure the company is keenly aligned with the values and aesthetics of the 21st century. “At Tiffany, we are looking to redefine what modern luxury means, which in my mind is about living with beautiful things every day, really making exquisite things part of your life and personal style,” Krakoff explains.
It’s an approach that is palpable in the Everyday Objects collection Krakoff has created to great acclaim. Here, quotidian items such as flowerpots, paper cups, clothespins and tape measures are crafted in sterling silver and other precious materials, turning the stuff of everyday living into joyous luxury objects. This philosophy flows through to Krakoff’s new T1 line—an evolution of the Tiffany T collection launched six years ago.
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“The Tiffany T1 collection embodies Tiffany’s heritage of innovation and creating jewellery that is timeless,” Krakoff explains. “I was inspired by our historical use of the ‘T’ motif that has been featured in Tiffany jewellery since the 1980s. The goal was to evolve the ‘T’ motif into a new bold symbol that felt very modern,” he says. “It’s a reimagining of our iconic motif as one continuous design, an unbroken circle featuring a bevelled edge, angular surface and a multi-faceted finish.”
T1 was imagined as a collection a Tiffany client would treat herself to rather than something that would be purchased by another as a gift or gesture. “Tiffany T1 designs combine the letter ‘T’ and the number one—symbolising both Tiffany and one’s connection to themselves,” Krakoff elaborates. “It is a reminder of our individual strength and celebrates the maverick within all of us.”