Cover UltraLuxe/Homme was designed as an experiential showcase-cum-social space for modern gentlemen seeking the finer things in life
UltraLuxe/Homme was designed as an experiential showcase-cum-social space for modern gentlemen seeking the finer things in life
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Offering more than just luxury products, the event was an experiential showcase-cum-social space for those seeking the finer things in life
Building on the success of its female-focused community, UltraLuxe proudly unveiled its latest venture, UltraLuxe/Homme at the recent UltraLuxe 2023 at the Tent @ Ngee Ann City Civic Plaza.
Held from 18 to 22 October 2023, the experiential showcase-cum-social space was designed as the ultimate playground for the modern gentleman, where those seeking the finer things in life can shop and collect iconic and trending fashion, spirits, gadgets, hobbies and living styles.
UltraLuxe Homme emerged from a vision to go beyond transactional luxury. The aim: to introduce men to niche, curated luxury items and experiences they should know about, but may not yet have discovered. “Men are often too busy to sift through the clutter so our approach at UltraLuxe was to showcase the exceptional stories of craftsmanship and passion, allowing for meaningful engagement with each product,” says Angela Loh, founder and festival director of UltraLuxe.
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“Our target audience comprises discerning gentlemen who value understated elegance. They’re not buying luxury to show off; they’re buying it for the joy and quality it brings to their lives,” added Loh.
Unlike traditional retail spaces, UltraLuxe Homme focused on experience design, partnering with multiple brands to offer enriching, interactive opportunities not offered by the brands themselves. This aligns perfectly with UltraLuxe’s broader mission to redefine luxury as a multi-faceted, experiential journey tailored to the unique needs and tastes of the discerning shopper.
Above Back row from left to right: Tan Szue Hann,
Nelson Lee, Keeran Janin,
Jeremy Ward,
Kevin Ou, Dr Bernard Cheong and
Teddy Sun. Front row from left to right: Johannes Christian See and Kaizar Karkaria
Back row from left to right: Tan Szue Hann, Nelson Lee, Keeran Janin, Jeremy Ward, Kevin Ou, Dr Bernard Cheong and Teddy Sun. Front row from left to right: Johannes Christian See and Kaizar Karkaria
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Homme Ambassadors: Curating unique voices in the world of luxury
Featuring a vibrant mix of professionals and thought leaders from diverse sectors, Homme Ambassadors were handpicked for their singular perspectives, specialised expertise and unique voices.
Kevin Ou, chief strategy officer of UltraLuxe/Homme says: “Today’s discerning man is on a journey of constant discovery, seeking experiences that elevate life rather than just living by labels. In an age overwhelmed by branding and external validation, our Homme Ambassadors stand as luminous examples of what it means to find personal fulfilment in life’s finer aspects—far beyond mere labels or societal expectations. UltraLuxe/Homme is about helping the modern gentleman enrich his own narrative without the pressure to conform or impress.”
Together, these ten gentlemen form a collaborative, guiding force that shapes UltraLuxe/Homme’s vision of the ideal modern man: well-rounded, authentic, and unapologetically individualistic.
Tan Szue Hann
Architect and sustainability professional
His expertise in sustainability, architecture and horology offers a balanced approach to high-end, responsible living, while his business acumen and thought leadership allow him to create sustainable real estate assets.
Nelson Lee
Co-founder, JeweLuxe
As a watch connoisseur and curator, he brings a level of credibility in timepiece selection and knowledge.
Keeran Janin
Founder, Avantist Watches
This multi-entrepreneur provides valuable insights in finance, business, and fashion, along with mentorship capabilities.
Jeremy Ward
Lawyer
Breaking legal stereotypes, Jeremy champions the idea that individualism and professional roles can co-exist harmoniously.
Kevin Ou
Chief strategy officer, UltraLuxe/Homme
As an experience architect, Kevin contributes a unique flair for crafting extraordinary experiences.
Dr Bernard Cheong
Founder, Lifeline Medical Group
Balancing medical and horological pursuits, he brings a unique blend of business acumen and tasteful collecting.
Teddy Sun
Founder and group CEO, ID Integrated
With a focus on interior luxury, Teddy sets a high standard of living, advocating for both quality and discernment.
Johannes Christian See
Strategic partnership, UltraLuxe/Homme
His worldly perspective, whisky expertise, and unbiased outlook make him an invaluable connector in the luxury sector.
Kaizar Karkaria
CEO and co-founder, Singapore Luxury Homes
His insider knowledge of luxury homes and lifestyles in Singapore gives unparalleled insights into elite living.
An exclusive tasting experience for spirits and wine enthusiasts
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Here are some of the key moments that took place at UltraLuxe/Homme:
A haven for spirits and wine enthusiasts
Discerning lovers of spirits and wine were invited to explore a sanctuary for the senses at UltraLuxe/Homme’s specially curated bar. ‘The Rewards of Patience’ was an exclusive tasting experience specially organised in conjunction with Penfolds, the name that has epitomised fine wines since 1844. During the tasting experience, guests experienced a guided journey uncovering the time-honoured traditions and intricate processes that define Penfolds’ prestigious lineage.
Pairing luxurious soundscapes of Piega’s high-fidelity audio, guests also enjoyed a tasting of Vecchia Romagna’s exceptional Italian brandy. Boasting 140 years of mastery, the esteemed Masahiro Shuzo distillery from Okinawa, represented by brand principal and producer of globally renowned spirit labels, Shinano also crafted an exclusive blind tasting to give connoisseurs of Japanese aged whiskies the opportunity to experience the rich history and nuanced flavours that characterise this collaboration, truly epitomising the innovative era and trend in Japanese liquors.
Homme & living: Sanctuaries of the modern man
This was a curated gathering tailored for influencers in design and affluent men who are passionately committed to elevating their living spaces. Guests engaged in candid dialogues with the Homme Ambassadors and leading designers from MM Galleri and Recasa Living, who are shaping the future of contemporary interiors. Singapore’s most prolific watch collector, Dr. Bernard Cheong, founder of Lifeline Medical Group, and other esteemed guests also revealed what inspires them in the realm of home and living style.
Above Guests got the chance to discover new travel destinations presented by Switzerland Tourism, Drukair (Royal Bhutan Airlines), Alii Palau Airlines, and the Palau Visitors Authority
Guests got the chance to discover new travel destinations presented by Switzerland Tourism, Drukair (Royal Bhutan Airlines), Alii Palau Airlines, and the Palau Visitors Authority
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Uncharted adventures in both new and familiar destinations
UltraLuxe/Homme partnered with Switzerland Tourism, Drukair (Royal Bhutan Airlines), Alii Palau Airlines, and the Palau Visitors Authority to curate deeply enriching travel escapades. For those with a wanderlust for extraordinary journeys, this was an opportunity to discover new travel destinations that are not your average tourist fare; they are transformative voyages that deeply engage with the eco-culture of each locale and offer visitors an intimate encounter with the essence of the world.
Exclusive social hours with 33Club
UltraLuxe/Homme recognises that luxury is not just about the places visited; it’s also about the connections formed. Partnering with members-only club 33Club, a networking event brought together like-minded individuals within the world of visionaries that include founders, CEOs, entrepreneurs, and investors who appreciate the value of networking and forging meaningful connections.
Above UltraLuxe/Homme showcased the future of entertainment with gadgets galore such as LG’s world’s first wireless OLED TV
UltraLuxe/Homme showcased the future of entertainment with gadgets galore such as LG’s world’s first wireless OLED TV
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Innovative audio and visual solutions
This was the chance for guests to appreciate the future of entertainment. UltraLuxe/Homme showcased gadgets galore such as Singapore's own SWOSH TV (featuring up to 100" touchscreen displays), LG’s world’s first wireless OLED TV and Swiss-designed Piega loudspeakers.
Luxury yacht sailing
For those seeking adventures on the open seas, Homme brought the world of luxury yachting to the forefront by introducing superyachts like Aquitalia and Star of the Sea.
UltraLuxe
Supported by the Singapore Tourism Board, UltraLuxe (13-22 October 2023) casts the spotlight on niche luxury from around the world as a pioneering lifestyle social festival offering curated exhibitions, red carpet events and networking tête-à-têtes. It drew over 8,000 discerning shoppers, predominantly High Net Worth Individuals (HNWIs) seeking well-crafted designs that reflect their individuality. With a focus on jewellery, timepieces and living style, UltraLuxe offered an unparalleled opportunity to discover one-of-a-kind creations, where guests could also meet sought-after independent designers, watchmakers and style icons all in one place .
For more info, visit www.ultraluxe.io/homme.
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