Cover Graff's new muse Grace Elizabeth (Photo: Courtesy of Graff; Photography by Carlijn Jacobs)

The legendary House of Graff unveils new show-stopping jewels through a stunning campaign fronted by three modern yet ethereal beauties

In the world of diamonds, a flawless stone—one with no inclusions and no blemishes—is exceedingly rare and undeniably exquisite. The phenomenal collection of Yellow diamonds is among the rarest pieces in the spectacular high jewellery collection from the London-based House of Graff.

British jeweller Laurence Graff instilled within jewellery house an appreciation for only the finest and rarest gems, and the brand continues to burnish its reputation for creating sublime fantasies out of these precious stones. The new pieces, showcased in a new campaign photographed by rising star Carlijn Jacobs, displaying phenomenal Yellow diamonds, alongside 80 other pieces of high jewellery in a display of craftsmanship, imagination and artistry. Imagine a sparkling buffet made up of 3,600 carats of diamonds, emeralds, rubies and sapphires, combined in breathtaking and unexpected ways in a single campaign. 

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Photo 1 of 4 Graff's new muse Grace Elizabeth for Graffabulous campaign (Photo: Courtesy of Graff; photography: Carlijn Jacobs)
Photo 2 of 4 Graff Tribal Collection multi-shape yellow and white diamond Sun+Moon Necklace (Photo: Courtesy of Graff)
Photo 3 of 4 Graff Tribal Collection multishape yellow and white diamond earrings (Photo: Courtesy of Graff)
Photo 4 of 4 Graff Tribal Collection multishape diamond necklace (Photo: Courtesy of Graff)

Bold, contemporary, and audacious, these high jewellery pieces—best exemplified by the necklaces that showcase each stone in full prominence—have a beautiful fluency through which dreams and desires converge. Anne-Eva Geffroy, Design Director at Graff, speaks of the music that comes from the songs the stones are singing. “Like the ripples that emanate outwards when a stone is dropped in water, the tempo increases as the jewels graduate in size until they reach a crescendo: a central motif where the full force of these natural gemstones is concentrated.”

Complementing the necklaces are the rings that further illustrate the excellence of Graff’s craftsmanship and highlight their textural complexity, sculpting light into brave new forms, while contrasting diamond cuts lend the pieces an innovative and exhilarating sense of perspective.

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Photo 1 of 2 Graff's new muse Grace Elizabeth, along with Aya Jones and Qun Ye (Photo: Courtesy of Graff; Photography by Carlijn Jacobs)
Photo 2 of 2 Graff's new muse Grace Elizabeth, along with Aya Jones and Qun Ye. (Photo: Courtesy of Graff ; Photography by Carlijn Jacobs)

To showcase these magnificent gems and their unparalleled power, Graff reveals the Graffabulous campaign, a bold reimagining of legendary women in ancient mythology, starring three stunning models as modern-day goddesses: Vogue cover star Grace Elizabeth, Graff’s new muse, along with Aya Jones and Qun Ye.

The three models are transformed into powerful queens of unmatched beauty, fierce in their femininity. Together, they tell a story that is timeless, ethereal and alluring, drawing from the divine power and beauty of the natural diamonds and gems in which they were adorned, with a brilliance that can never be diminished. 

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