Cover Models Parker Van Noord and Stella Hanan star in Graff’s latest bridal campaign, shot at Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat and showcasing the house’s engagement rings, wedding bands and bridal jewellery
Models Parker Van Noord and Stella Hanan star in Graff’s latest bridal campaign, shot at Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat and showcasing the house’s engagement rings, wedding bands and bridal jewellery
1 / 1
Tatler+
Set against the splendour of the French Riviera, Graff’s latest bridal campaign brings together its celebrated engagement rings, wedding bands and diamond jewels in a story of love and commitment
Against the sun-drenched backdrop of Villa Ephrussi de Rothschild in Saint-Jean-Cap-Ferrat, models Stella Hanan and Parker Van Noord play out the chapters of a love story: the proposal, the promise and, ultimately, the celebration. Graff’s new bridal campaign places its diamonds at the centre of it all, with engagement rings, wedding bands and bridal jewels accompanying the couple from one moment to the next.
While the setting is certainly romantic and cinematic, the diamonds remain the clear protagonists. Over more than 65 years, Graff has built its reputation around stones of exceptional rarity and distinction, and that history also informs its bridal collection. Several of its signature engagement-ring settings take their names from notable diamonds that have passed through the house’s hands.
In case you missed it: Singapore’s inaugural Orchid Gala puts purpose into full bloom at The Fullerton Hotel
Above Graff Classic Graff Collection Round Diamond bracelet, Icon Round Diamond earrings and Icon Round Diamond Engagement ring
Graff Classic Graff Collection Round Diamond bracelet, Icon Round Diamond earrings and Icon Round Diamond Engagement ring
1 / 1
Take the Promise setting. Its design places two shoulder stones alongside the centre diamond, creating defined lines of light that draw the eye towards the principal stone. Its name references the Lesotho Promise, the extraordinary 603-carat rough diamond discovered in 2006. Graff subsequently cut and polished it into a collection of 26 D Flawless diamonds, transforming a single rough into an entire family of exceptional stones.
The Icon setting, meanwhile, surrounds its centre stone with a delicate halo of pavé diamonds that continues beneath the gallery and around the band. It takes its name from the 90.97-carat D Flawless Graff Icon, presented in 2000 and, at the time, certified as the largest Round Brilliant Cut D Flawless diamond the GIA had graded.
Above Stella Hanan wears the Graff Pear Shape and Round Diamond earrings, necklace and bracelet and Promise Pear Shape Diamond ring; Parker Van Noord wears the Graff Spiral Collection ring
Stella Hanan wears the Graff Pear Shape and Round Diamond earrings, necklace and bracelet and Promise Pear Shape Diamond ring; Parker Van Noord wears the Graff Spiral Collection ring
1 / 1
Perhaps the most captivating story, however, belongs to the Flame. Its pavé-set band is designed to complement the brilliance of a central solitaire, but the diamond behind its name says just as much about Graff’s approach to stones. The original rough was expected to yield an 80-carat principal diamond. Instead, Graff’s master stonecutter produced a 102.44-carat D Flawless pear-shaped stone. Laurence Graff nevertheless asked for it to return to the polishing wheel for a final adjustment, prioritising its proportions over preserving its weight. The result was the Graff Flame, an exactly 100-carat D Flawless pear-shaped diamond.
It is an anecdote that illustrates why, for Graff, the traditional four Cs tell only part of a diamond’s story. The house adds what it calls “Character” as a fifth C, encompassing factors from the origin of the rough and the skill with which it has been cut to the less quantifiable personality or energy of the individual stone. Each engagement ring is then handcrafted by Graff’s artisans, with its setting designed to bring out the qualities of that particular diamond.
Above Graff Classic Butterfly Diamond Drop earrings, Classic Butterfly Diamond necklace and Promise Round Diamond Engagement ring
Graff Classic Butterfly Diamond Drop earrings, Classic Butterfly Diamond necklace and Promise Round Diamond Engagement ring
1 / 1
That sense of individuality runs through the new campaign, photographed by Nicolas Kantor. Hanan and Van Noord’s story moves from an intimate proposal to a wedding celebration, with the engagement rings appearing in a variety of cuts including round, oval, pear and heart shapes.
Graff’s vision of bridal jewellery extends well beyond the engagement ring, too. Pieces from its Butterfly, Tilda’s Bow, Laurence Graff Signature and Classic Graff collections are woven into the campaign, alongside necklaces, earrings, bracelets and tiaras for the ceremony, and cufflinks and brooches for the groom.
For all the cinematic romance of its French Riviera setting, the campaign ultimately returns to a simple idea: that the jewel marking a relationship should be as individual as the relationship itself. At Graff, that begins with the diamond—and finding one with a character all its own.
Discover more at Graff.com
Credits
Images: Graff
Topics
Annabel Tan is the Editor of Watches and Jewellery at Tatler Singapore, where she covers all things luxury timepieces and fine jewellery across both print and digital platforms. She is also the Editor of Tatler GMT Singapore, a role that deepens her fascination with the ever-evolving world of watchmaking. Outside of work, she’s usually on the hunt for her next favourite watch that she can’t afford, planning her next beach getaway, or catching up on the latest Formula 1 race.
