Cover Dutch model Rianne Van Rompaey stars in the new Graff campaign (Photo: Graff)
Dutch model Rianne Van Rompaey stars in the new Graff campaign (Photo: Graff)
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The campaign starring Dutch model Rianne Van Rompaey stars exudes a buoyant, carefree spirit
Wearing jewellery can be one of the most empowering ways to embrace one’s femininity, and Graff has unveiled a new campaign to inspire this, by featuring curated pieces from across some of its most popular collections fine diamond and high jewellery that capture various facets of a woman.
Dutch model Rianne Van Rompaey makes her debut as a new face for Graff in the first chapter of this campaign that was shot by Swedish fashion photographer Mikael Jansson at Villa La Vigie, the famous summer home of the late Karl Lagerfeld. Set against the breezy backdrop of the Cote d'Azur in southern France, the windswept and fresh-faced Rompaey is pictured in sparkling jewels featuring beautiful butterfly motifs.
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Above Rianne Van Rompaey wears Graff's Butterfly collection (Photo: Graff)
Rianne Van Rompaey wears Graff's Butterfly collection (Photo: Graff)
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Styled in two looks, Rompaey comes across effortlessly chic wearing a selection of jewellery from the house’s popular Butterfly collection. The Butterfly motif is a longstanding symbol of transformation, hope and faith, lending a joyful and carefree spirit to the campaign.
This new campaign also represents a new creative direction for Graff that centres on creating an intense visual and emotional world for the house, with a product- and collection-led approach to storytelling.
“As the global reach of the Graff business and audience grows, so too does the need to communicate our core values,” says Francois Graff, CEO of Graff. “In line with this, we have also taken the opportunity to evolve our boutique experience, ensuring it reflects our creative direction with a clear focus on a holistic client experience. We want to ensure that our audiences know exactly who we are and what we stand for. Every jewel we create is crafted with the same exacting precision and devotion as the rare and celebrated stones that have made diamond history. Graff has an incomparable heritage, and it is time for this story to be shared.”
Rianne Van Rompaey in Graff jewellery (Photo: Graff)
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Annabel Tan is the Editor of Watches and Jewellery at Tatler Singapore, where she covers all things luxury timepieces and fine jewellery across both print and digital platforms. She is also the Editor of Tatler GMT Singapore, a role that deepens her fascination with the ever-evolving world of watchmaking. Outside of work, she’s usually on the hunt for her next favourite watch that she can’t afford, planning her next beach getaway, or catching up on the latest Formula 1 race.
