The designer’s journey from Japan to New York has sparked a creative blend of cultural philosophy and contemporary elegance, celebrating sustainability and traditional craftsmanship in fine jewellery
Milamore jewellery honours an intricate marriage of time-honoured Japanese craftsmanship and contemporary aesthetics. George Inaki Root, who co-founded the brand alongside Azusa Yamato, upholds a familial legacy that dates back to a 1920s watchmaking shop in Tokyo, now evolved into a symbol of exquisite jewellery-making.
Launched in 2019, Milamore jewellery is the product of Root’s multicultural insights and reverence for Japanese culture. His designs, which straddle the bold and the refined, are anchored in the philosophies of wabi-sabi and yin-yang, celebrating the beauty of imperfection and balance. Crafted from 18-karat recycled gold by master artisans near Mount Fuji, each creation embodies meticulous attention to detail—a hallmark of their “Handcrafted in Japan” ethos.
Root launched the brand in Hong Kong at luxury retailer Lane Crawford in late 2023. During his trip, he sat down for coffee with Tatler and peeled back the layers of his brand’s philosophy and its flourishing narrative in the world of jewellery.
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What originally drew you to Japanese culture and inspired you to honour it through your jewellery designs?
I grew up in Japan but moved to New York in 2014. After being away from Japan for some time, I have rediscovered and come to appreciate Japanese culture even more. It’s not just about the aesthetic—what I love the most is the philosophy behind Japanese beauty.
What led you to founding Milamore?
I was approached by my co-founder Azusa Yamato to start a jewellery business in 2018. I am a self-taught creative director, with a background in communications; my strength lies in creating a brand’s story and narrative. Since [Yamato’s] family business involves jewellery production in Japan, I wanted to create a brand that showcases Japanese craftsmanship in jewellery—something we are not yet known for. I saw this as an opportunity to bring recognition to my culture.
How would you describe the Milamore aesthetic? What key elements define the brand’s DNA?
The combination of polished and matt finishes in my designs is a subtle yet a strong detail. This is evident throughout my collection. The pairing of yellow gold with white gold also defines my aesthetic, which I believe adds dimension to personal styling.
Can you tell us more about your use of recycled 18-karat gold in your jewellery?
The majority of the gold we use in Japan is actually recycled. We have a sufficient supply of gold within the country, so there’s no need to outsource or import from abroad. As an island nation, we’ve always tried to source domestically. There’s a lab in Japan that collects gold, recycles it, and then sells it within the country. Regarding the gold that we use for Milamore, our atelier primarily sources recycled gold from a company called Japan Material which has obtained certifications for environmental issues and raw material procurement.
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