Tatler+ De Beers
A new global campaign by De Beers puts a spin on those all-important two little words and celebrates life's special moments
As the end of year reflections begin, people reflect on a year filled with unprecedented challenges and pressures, but also one filled with moments of hope, change and progress—an era where ethics and values are being championed and celebrated.
This festive season, De Beers invites you to re-imagine the notion of commitment with its new global campaign, “I do.” Expanding the meaning of the common phrase, the “I do.” campaign celebrates commitment in its many forms. While the jeweller has honed its reputation helping people celebrate romantic commitments, it now invites people to commit on a wider scale—to themselves, to another person, and to the world at large.
De Beers embarks on a new, purpose-driven chapter, one where it makes its own commitments. With a goal to “build forever,” the jeweller has sought to lead by example, sourcing ethical and sustainable materials for their jewellery and making a positive impact in its. It now invites their customers to join them on this new chapter.
The “I do.” campaign celebrates an uncompromising self-belief, while the wide selection of diamond jewellery highlighted in the campaign makes the perfect way to mark the holiday season and new chapters ahead.