Cover Pieces from the Enchanted Lotus high jewellery collection (Photo: Courtesy of De Beers)

A new global campaign by De Beers puts a spin on those all-important two little words and celebrates life's special moments

As the end of year reflections begin, people reflect on a year filled with unprecedented challenges and pressures, but also one filled with moments of hope, change and progress—an era where ethics and values are being championed and celebrated.

This festive season, De Beers invites you to re-imagine the notion of commitment with its new global campaign, “I do.” Expanding the meaning of the common phrase, the “I do.” campaign celebrates commitment in its many forms. While the jeweller has honed its reputation helping people celebrate romantic commitments, it now invites people to commit on a wider scale—to themselves, to another person, and to the world at large.

De Beers embarks on a new, purpose-driven chapter, one where it makes its own commitments. With a goal to “build forever,” the jeweller has sought to lead by example, sourcing ethical and sustainable materials for their jewellery and making a positive impact in its. It now invites their customers to join them on this new chapter.

The “I do.” campaign celebrates an uncompromising self-belief, while the wide selection of diamond jewellery highlighted in the campaign makes the perfect way to mark the holiday season and new chapters ahead.

The Enchanted Lotus collection highlights the flower’s symbolism and links with eternity and has proven to be an enduring symbol of love and connection. De Beers Jewellers has unveiled three high jewellery additions to the collection. The modern collar, drop earrings, and bold ring scintillate with round brilliant diamonds surrounded by pear-shaped diamonds that accentuate the flower’s silhouette. 

The Talisman collection draws on the ancient belief that rough diamonds held mystical powers. Accentuating the diamond’s beauty in its purest form, these unpolished pieces are set using De Beers’ signature serti poinçon technique, where precious metals are hand-moulded and shaped into place. The collection’s new high jewellery additions include bold cocktail earrings featuring a modern teardrop shape, and two new cocktail rings. Available in yellow and white gold iterations, each one-of-a-kind piece features a head-turning combination of intense blue-green or yellow rough diamonds surrounded by white micropavé diamonds, which bring tactility and balance to their stylish design. De Beers Jewellers is also expanding its current Talisman fine jewellery offering. A new charm necklace, bracelet and hoop earrings available in a trio of golds connect the wearer to the diamonds’ raw, organic origins. A new set of three stacking rings featuring baguette-cut, marquise-cut and trilliant-cut diamonds joins the existing offering, creating more potential to mix and match and make the designs your own.

Shop De Beers’ holiday jewellery here

© 2022 Tatler Asia Limited. All rights reserved.