When contagious cheerfulness meets fine jewellery, you get Chopard’s Happy Diamonds.
Chopard celebrates happiness with Happy Diamonds collection
Chopard is celebrating the modern independent woman and her zeal for life with its latest jewellery collection, simply called Happy Diamonds.
Today’s women are not afraid to seize the moment and live life to the fullest. They are fearless, confident and assured of themselves. When that audacity meets fine jewellery, you get Chopard’s Happy Diamonds.
Drawing inspiration from the contagious cheerfulness of women, the new collection of watches, rings and necklaces are radiant like happiness, delicate like femininity and timeless like the appeal of a happy woman.
The fine jewellery brand premiered the collection on its website with a campaign that is all smiles and sees women of various ethnicities and personal style dancing, jumping and having fun. It has also released a dedicated video, directed by Justin Wu and choreographed by Marion Motin, that portrays two women dancing.
The beat of an exclusive Etienne de Crecy for Chopard mix move their steps as they unleash their inner happiness that shine like the diamonds they wear.
Watch the video below or discover more of the campaign and collection at the official website here.
(Photo and video: Chopard)