Why We're Falling For Chanel's Coco Crush Collection
Just as Gabrielle “Coco” Chanel fearlessly revolutionised the way women dress, this same spirit is reflected in the house’s Coco Crush collection of fine jewellery. Whether you’re a maximalist or a minimalist, this lightweight, wearable line, first unveiled in 2016, lets you express your unique personality freely.
How, you ask? Not only does the collection come in various metals—yellow gold, beige gold and white gold—as well as with or without diamonds, each piece is designed to be worn every day. Style sparingly or stack, and stack mightily. And why stop there? Throw on some tweed and a pinch of pearls for good measure.
Three years on and we still can’t stop falling for this quilted collection, from its delicate chain necklaces to its chunky diamond rings. A number of pieces have been added as part of the maison’s attempts to quench our ever-increasing thirst for more.
Two-finger rings, open bangles and ultra-contemporary ear cuffs with twinkling pavé stones demonstrate that quilted motifs, to this day, are still at the heart of many Chanel designs.
The Coco Crush collection’s origins can be traced back to February 1955, when Coco herself launched the iconic 2.55 quilted handbag, naming the style after the date of its creation.
She first became fascinated by quilting in the early 1900s after visiting a friend, French socialite and heir Étienne Balsan, a horse owner and breeder, at his stables. Balsan’s saddle cloths and horse blankets inspired her to use the design as a textural contrast for linings, collars and cuffs.
Of course, a French brand with such a magnetic heritage could have easily stuck to forgettable faces that sit pretty in tweed and pearls, but that wouldn’t be very Coco, would it?
The designer was, and continues to be, celebrated for breaking the rules. She rebelled against preconceived notions of how women should dress and instead created rules that we still live by today.
As such, it seems only appropriate that English actress Keira Knightley was unveiled as the face of Coco Crush in 2016, having already fronted its scrumptious Coco Mademoiselle fragrance and the house’s Rouge Coco collection. Known for her unmistakeable elegance as well as her defiant personality, Knightley resembles the very woman Chanel hopes to serve: one who is simultaneously modern and classic.
After all, it’s Chanel’s signature motifs—the camellia, jersey stripes and comets along with quilting—that keep the brand in demand. Quilting first debuted on the Chanel catwalk last century, but it still features in our wardrobes and, thanks to Coco Crush, it’s still worn on our ears, necks and wrists. Talk about timeless.