Cartier China has launched the Juste Un Clou campaign with highly influential millennial celebrity: Lu Han, to reinforce the independent spirit of Juste Un Clou and pay tribute to each and every one of the pioneers who are unique, bold and assertive in his era.
In the 45 second-spot film, the street scenes of modern city mirage into a magnificent spotlight-lit stage. Without a single line, Juste Un Clou becomes Zeitgeist (the spirit of time). Such art piece natural fits with Lu Han, who is determined, energetic and powerful. He swings his body, and immerse in free-spirited world of Juste Un Clou.
Lu Han, one of the most popular representations of Chinese new generation, is invited to star in a film and interpret the independent spirit of Juste Un Clou.
In the Philippines, Cartier is located at Greenbelt 4, Rustan’s Shangri-la and Newport Resorts World.