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Bvlgari's new Fiorever collection is an ode to blooms and blossoms, making up a blooming bouquet that any woman would love to receive
The vibrant colours and sweet fragrance of flowers bring joy to birds, bees and humans a like. We send flowers in celebration, pick them as gifts of love, and even offer them to the gods. Sadly, however, their beauty is ephemeral. Once cut, they wither and die within days. Some would argue that the transience of these blossoms is what makes them beautiful, but that doesn't make us stop wishing that they could last forever. And maybe they can...
The urge to preserve the fleeting beauty of flowers is partially the inspiration behind Bvlgari's latest jewellery collection, Fiorever. As you might suspect, the name is a portmanteau of fiore, the Italian word for flower, and the English word forever—appropriate because crafting flowers out of gold and diamonds will give them eternal life, caught forever in the prime of their beauty.
(Related: What To Know About Bvlgari's Wild Pop High Jewellery)
Bvlgari is not the first to immortalise flowers in the form of precious jewellery—the floral motif is common throughout the industry—but it certainly interprets it in its unique way. For instance, the Fiorever flower is not a true-to-life bloom, but a four-petaled flower crafted in Bvlgari’s characteristic graphic style. It has triangular petals with smoothly rounded edges and a diamond-encrusted heart. The petals on some of the pieces are linear and hollowed out, adding to the stylisation of the flower motif, while others are split into different layers, each radiating outwards from the heart of the flower and studded with diamonds or other precious gems. Each petal is tilted upwards to emphasise the volume and sculptural quality of the jewellery, and many of the pieces have the petals mounted on spring mechanisms, allowing them to move and vibrate when touched, as though it were a real bloom.
