Change is a constant in the jewellery business, pandemic notwithstanding. The only way to win is to be quick and flexible enough to adapt, says Boucheron CEO Hélène Poulit-Duquesne
In these times of economic uncertainty, some unexpectedly make gains while there are inevitably others who suffer losses. But one same thing exists no matter which circumstance a business is in—opportunity, or more precisely, the opportunity to grow and pick up a lesson or two, according to CEO of Boucheron, Hélène Poulit-Duquesne.
The biggest thing the French jeweller took away from 2020 was the importance of adaptability. The ability and willingness to change is key, whether or not during a crisis—and that is how the woman at the helm of the maison steered the company steadily through challenging conditions that have impacted everyone in the same industry.
On the occasion of the opening of the newly refurbished Boucheron boutique at The Shoppes at Marina Bay Sands, we found ourselves an opportunity to have a chat with Poulit-Duquesne—over a video call, of course—and learnt what the past year was like for the brand, how customer demands are changing, as well as more about its new high jewellery collection for 2021.