The French travel and luxury brand teams up with cult streetwear maestro Shayne Oliver of New York label Hood By Air for an interesting and tongue-in-cheek collection of travel accessories and ready-to-wear.
Quick, what’s the first word that comes to mind when you think of Longchamp? Travel? Airports? How about France? Now do the same for streetwear label Hood By Air. Chances are the words that came to mind would have been drastically different.
In a world where we’re so saturated with collaborations, from high street designer specials, to celebrity capsule collections, you’ll be hard pressed to find one that would even surprise you anymore, but even we had to admit this wasn’t a collection that we saw coming.
Shayne Oliver, co-founder of the New York based label, Hood by Air has joined forces with luxury French leather goods and fashion label Longchamp to create an inventive capsule collection of travel accessories and ready-to-wear that merges the distinct creative spirit of both collaborators.
Taking the concept of travel gear into a new era, the collection merges Lonchamp’s history of craftsmanship and French timeless style with Shayne’s innovative and provocative aesthethic, resulting in a dynamic offering for both men and women. The collaboration features a healthy dose of logomania and takes inspiration from everyday items like garment bags and arm slings, creating items that are both luxurious and yet tongue-in-cheek.
Shayne Oliver talks about his inspirations behind the collection and how he came up with some of the pieces.
(Related: Longchamp's Sophie Delafontaine On Heritage And Keeping Things In The Family)