Weekend Max Mara Opens Its First Boutique In Malaysia

Head to Pavilion Kuala Lumpur to visit Weekend Max Mara's first store in Malaysia and discover their brand new Flutterflies capsule collection

Beloved Italian luxury lifestyle brand Weekend Max Mara has finally made its way to the fashion capital of Malaysia. The new boutique, located on the third floor of Pavilion KL, entices shoppers with a welcoming storefront of warm and natural hues. The interior exudes an equally welcoming energy with a simple aesthetic that brings out the life of the wares on display.

Photo 1 of 4 Weekend Max Mara in Pavilion KL

Photo 2 of 4 The interior is cosy and inviting

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Photo 4 of 4 A joyful corner dedicated to the Flutterflies collection

Among the ready-to-wear clothing and accessories in Weekend Max Mara's new store is their latest offering presented in one of the most joyful retail spaces ever seen, complete with colourful striped wallpaper, supersized paper butterflies and sinuous handwriting plastered on the floor. The Flutterflies is a spring-summer 2021 capsule collection designed in collaboration with world-renowned American illustrator and pop artist, Donald Robertson.

Robertson is one of the many personalities—including former British Vogue director Lucinda Chambers, Sudanese supermodel Alek Wek, and Oscar-winning costume designer Gabriella Pescucci—who have teamed up with Weekend Max Mara to lend their discerning eye and distinctive styles to reinterpret the Italian fashion brand's house codes, as part of their Signature Capsule initiative.

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Featuring lively prints of butterflies in vibrant hues, this iconic motif adoring the garments in this collection is a long-time favourite of both Robertson and Weekend Max Mara. Designed for the modern woman to enjoy the warmer weather of spring and summer, the silhouettes are as comfortable as they are stylish.

“It’s all very fun! Easy breezy. Or tongue-in-chic as I call it,” quips Robertson.

Fans of the artist will also delight in the gaffer tape-inspired detailing on the pieces in this collection, which is replicated in the store's decor. A trademark medium for Robertson throughout his career in art and fashion spanning three decades, the gaffer tape is reimagined as colourful cotton strips which accentuate the waist and necklines on dresses, shirts, and pencil skirts and trickle down into accessories, from sneakers to Weekend Max Mara's iconic Pasticcino Bag.

In the official campaign captured by photographer Dewey Nicks, American model Sofia Richie stands among a fantastical tropical garden, radiating youth and femininity in the vibrant garments.