Tune in on November 3 at 11am Singapore time to watch the Gucci ‘Love Parade’ show live from Los Angeles

Since the pandemic set in last year, Gucci has been one of those top luxury brands who have revamped and rethought the way they are approaching the fashion show—and stuck with it. Committing to show just two times a year, Alessandro Michele has raised the expectations of what a fashion a 21st century fashion could be, and also, brought back the element of surprise to fashion (his Gucci “hacking” of Balenciaga has just hit stores and are the hot ticket items of the season).

Don’t miss: You Can Now Buy a Piece of Gucci History at This Concept Store

This season, the Italian brand sets its sights on Hollywood, with a physical show in Los Angeles titled ‘Love Parade’. Invited guests to the show got a whiff of what was in store when the invitations arrived last week—a nondescript, brown Manila envelope printed with the words “EVIDENCE/PROPERTY” and a listing of its contents (much like those seen to hold crime scene evidence on true crime shows) and the show date, time and venue. Within, the invite contained a Ziplock holding a napkin, and a gold tube of Gucci lipstick.

Read more: ‘House of Gucci’: Everything We Know So Far About Lady Gaga’s New Movie

What could this all mean? An exploration of the City of Angels’ seedy underside and glamorous exterior? An ode to the world’s true crime obsession? Tune in right here to watch the drama unfurl from Los Angeles on November 3, 11am Singapore time.