For its steadfast commitment towards excellence in fine workmanship, contemporary design, famous fabrics and distinguished customer service; our very own homegrown brand Wardrobe was recently picked as the winner in the fashion category of ‘Brand of the Year 2014-2015’ by the World Branding Forum at its awards ceremony in Paris.
“We are very honoured to be able to stand on stage, shoulder to shoulder, with other world renowned brands. This award is indicative of our growing presence in the market and is a huge recognition to our entire team,” says Lim Fang Heng, chief executive officer of renowned master craftsmanship tailoring brand Wardrobe.
Over 2,500 brands from 35 countries were nominated for the awards and only 119 were recognised at the awards ceremony. Winners included prestigious brands in the likes of Cartier, Gucci, Hermès, Club Med, Hilton Hotels & Resorts, Moët& Chandon and Prada, just to name a few.
Points were award through four streams – brand valuation, consumer market research, public online voting and advisory council judging.
This is the second instalment of the awards – which honours international food & beverage, luxury, fashion, lifestyle, hospitality and service brands – after its inaugural ceremony held in London last year.