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Ready, steady, shop
Versace Focus
Photo: Courtesy of Versace
Brace your credit card: there’s a new Versace store in town and it’s going to be huge. The luxury Italian brand has opened a new 684 square metre flagship store in the heart of Central, just in time for you to raid the rails for their Spring/Summer collection.
Housing both men's and women's collections, the new store utilises traditional and contemporary Italian design. The boutique features Fior di Bosco marble and brass and Italian architectural concepts, while the backlit onyx façade is a luxe invitation to an indulgent shopping spree.
Uniting the luxury Italian brand’s past, present and future, the store showcases their traditional values while simultaneously updating them for the modern era.
“I just adore the design concept of our new Hong Kong Versace boutique, which pays tribute to Italy’s cultural heritage. In fulfilling this project we have created a space in which the Versace spirit can take flight,” says Donatella Versace, artistic director of the brand.
“For me, the boutique suggests an uninterrupted dialogue between our past and our future, between Versace and our clients.”
In celebration of the new store opening, a limited-edition mini Palazzo Empire bag is being unveiled in the Central boutique. Designed by Donatella Versace in collaboration with Swarovski, the silver crystal-studded bag features the brand’s iconic palladium Medusa, detachable shoulder straps, and a metallic tag inscription: The Palazzo Empire celebrating Hong Kong.
Additionally, the Palazzo Empire bags will come in a curated selection of precious skins, available in medium or large. A detachable custom metallic tag will be engraved with 'Versace for Shanghai Commercial Bank Tower Hong Kong', as a memento of the occasion.
Browse the gallery below:
Visit the store today: Versace, Shop A, G/F, Shanghai Commercial Bank Tower, 12 Queen's Road Central, Central, +852 2561 5018
See also: Versace's Resort 2017 Collection Is Your New Summer Uniform
