In Greek mythology, Medusa is hailed as a lethal seductress who could turn living creatures into stone with one look into her eyes—talk about fatal attraction! From being portrayed as a fearsome creature, Medusa has evolved to become a protective token to ward off evil and a rallying symbol for liberty.
The story of how the Medusa head came to be the iconic logo of Versace is more than just based on personal nostalgia but one that serves as a visual cue to the brand’s identity. Recalling the mosaic artwork of the mythological figure he’d found on the floor in the ancient ruins at Reggio di Calabria where he grew up, Gianni Versace chose Medusa as the logo because of her magnetic attraction and hopes that people will similarly be drawn to the brand’s clothes and accessories. To him, Medusa is perhaps the perfect representation of the Versace woman—a woman so unapologetic in her beauty and attitude that she’s wildly desired by everyone who looks at her.
Blue is my favourite colour because for me it represents freedom. When I am in the sea, I feel free. When I’m surrounded by elements of nature and clear blue skies, I feel truly happy and all that is wrong in the world disappears. The world becomes blue.— Donatella Versace