Cover Tokyo Kimono Shoes is founded by Shotaro Kawamura

Tokyo Kimono Shoes founder Shotaro Kawamura on making Japan’s quintessential icons sustainably fashionable for the world

A nine-year stint in a logistics company alerted Shotaro Kawamura to a disquieting observation: Japanese electronics brands were being gradually edged out by Korean and Chinese counterparts. “I know that we have a lot of good assets and products and a priceless cultural heritage to be proud of. I personally feel that it is our duty to advertise them to the world,” he said.

His muse? The kimono.

Once a part of daily attire, the elaborately handwoven silk creations now make very few public appearances, being commissioned and worn for specific occasions such as graduation ceremonies or weddings. Eventually, the kimonos are relegated to wardrobes and added to the landfill. Approximately 500,000 tonnes of kimonos valued at more than 30 trillion yen are discarded each year. “Definitely not trash,” Sho thought. And so, in October 2022, he embarked on his mission: to revive the sleeping beauty of Japan by weaving the beautiful kimonos into leather sneakers and showcasing them to the world.

A year on, the logistics executive-turned-entrepreneur appears to have found the right fit. More than 2,200 pairs of Tokyo Kimono Shoes have been snapped up, with a growing fan base across Asia, UK and Europe.'

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The Artisan Shoemaker

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Above Nanase Yamasaki, Shotaro Kawamura, Moeko Okuya

Tokyo Kimono Shoes are truly bespoke, with the limited fabric lending itself to the exclusivity. Each kimono only renders 15 to 20 pairs of sneakers, and the kimono sash (called the obi) produces up to four pairs.

“No two pairs are alike, in fact not even two shoes are completely identical,” Sho said proudly. “Each leather footwear is handmade by artisans with 70 years of shoemaking craftsmanship. We have six artisans in Asakusa district, Tokyo, who altogether produce about 100 pairs of shoes per month,” adding that they have a two-month lead time from the order to international delivery.

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Photo 1 of 3 The shoes are handmade
Photo 2 of 3 Fabrics are limited, lending to the shoes’ exclusivity
Photo 3 of 3 No two shoes are completely identical

Sho’s team takes charge of the entire integrated process, from kimono procurement and shoe design to manufacturing and supply chain management, always staying true to its ethos of delivering to the world high aesthetically-valued products made purely in Japan.

The shoe’s upper leather, toe cap and heel notch could either correspond with the kimono’s colour scheme or be deliberately understated to lend more prominence to the rich fabric. From brilliant navy blue to luxurious gold and splendid silver, the cowhide leather is sourced from a dealer that specialises in Japan-made leather, giving credence to the label that proudly professes to have every component produced to the country’s renowned standards of excellence.

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Above Its only brick-and-mortar outlet is in Asakusa, Tokyo
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Above Customers can browse through the designs for customised pre-orders

Tokyo Kimono Shoes are customised upon pre-order, with collections typically snapped up within a day of its launch on social media. 

Alternatively, customers are also welcome to browse available items at the only brick-and-mortar outlet in Asakusa, Tokyo, which feature kimono-clad sneakers, sandals and boots, and adorable kimono-fused handbags. One can also browse and select from neat bundles of kimono fabrics in a glorious myriad of hues and designs, and customise a pair of sneakers to be delivered later. 

The Big Idea: Making Japan Great Again

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Above A collection of Tokyo Japan Shoes design

The delicate question emerged: What happens in the future if incoming demand for Tokyo Kimono Shoes far exceeds their supply capabilities or when age inevitably catches up with the elderly artisans?

Sho had obviously given this some thought. “We are currently reaching out to shoemakers in other parts of Japan, such as Osaka and Okayama, to collaborate,” enabling fellow artisans to benefit from Tokyo Kimono Shoes’ early success.

“But a longer-term solution requires a different approach,” he said.

Noticing that Japan’s university design graduates frequently joined other industries to seek higher salaries, Sho is working with his friend, a design lecturer, to kickstart a revolutionary movement: inculcating into students the notion and inherent responsibility of creating high-value, made-in-Japan products that would propel the rich tapestry of Japanese culture onto the global platform.

This also entails greater effort on his part to demonstrate the immense potential to be tapped into.

Producing one-of-a-kind kimono shoes with price tags starting at 41,000 yen was just the first stage, Sho revealed. Future plans include an entirely new series of everyday products, incorporating the kimono into clothing, accessories and bags. Visitors to the Asakusa outlet can also help make their own kimono-themed tumblers.

Expanding the product range would also help utilise the tonnes of salvaged kimonos. “We are only scratching the surface of what is currently going to the landfill,” lamented Sho. “This is our essential contribution to the sustainable economy.” And in upping the socially responsible factor, Tokyo Kimono Shoes recently swapped wooden shoe boxes for shoe bags made of kimono or obi, and handcrafted by people with disabilities. 

A year on, Sho remains clear of his mission. “It is our duty to pass on our rare technology into the hands of the next generation.” He opined: “If we can change the mindsets of younger-generation artisans that exporting Japan’s unique brand of design and manufacturing excellence is our cultural mandate, an ecologically-conscious imperative and a commercially viable venture, we have a chance of making Japan great again.”

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