Celebrate escapism and adventure with The North Face x Gucci collection
After months of anticipation, Gucci finally reveals its collaboration with The North Face that interprets the theme of exploration and adventure. This 70s inspired collection recalls trips to wintry slopes and hikes up the mountains—alluring, outdoor adventures we've set our sights on after being cooped up at home.
Encouraging metaphorical escapade, creative director Alessandro Michele celebrates the spirit of exploration with a nature-inspired outerwear, puffer coats, quilted jackets, windbreakers and more.
Since 1966, North Face has been a pioneer in outdoor gear. Aligned with Gucci's mantra of empowering people in their quest to celebrate their freedom and personality, the campaign was shot by Daniel Shea in the Alps. Its atmosphere evokes the aesthetic of the 70s. Capturing colourful candid moments up in the peaks, by the lake and in the forest, the collection's retro and floral prints match the lush, sunny setting.
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