Muse, the whimsical avatar that was launched together with Melium’s loyalty app last year, is the driving force behind the fashion group’s #StrongerTogether campaign in response to the movement control order
These are extraordinary times. With the entire world practising social distancing and staying home in a bid to contain the coronavirus, the self-isolation can cause a lot of us to feel anxious and stressed.
Besides depending on the internet for updates on the pandemic (not to mention some form of human connection through apps like Skype and Zoom), the technology has also been helpful in letting us see the light at the end of the tunnel.
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Take Melium’s Muse, for instance, who has been dishing out doses of positivity with characteristic wit and humour via Instagram as well as the Melium loyalty app, which is available on Google Play and Apple App Store.
“Now is not the time to talk about product launches,” says Dato’ Seri Farah Khan, Melium president and founder. “When the Malaysian government initiated the partial lockdown for the protection of its citizens, I knew we had to refocus our communications to extend moral support.”