Alternative Wedding Designers For The Unconventional Bride
If you're looking for something a little different, here are six brands to consider
When it comes to bridal, everyone knows the big names. Vera Wang, Oscar de la Renta, Elie Saab, Marchesa are just a couple of the heavyweights that dominate the industry.
But while we do love a good traditional gown from the likes of these wedding titans, sometimes finding the one is about hunting for an unexpected dress that suits your off-beat style—even if it’s from an under-the-radar designer that you’re unfamiliar with.
Check out some of these designers that do bridal, but with a twist.
If you prefer your gowns with a little less fluff and a lot more structure, you might want to check out Australian label Toni Maticevski. Known for his usage of unconventional materials and architectural shapes—think neoprene mesh ball gowns and oversized panels—Maticevski’s bridal arm is perfect for the modern bride who wants a gown that may be minimalist in style, but maximal in design.
Based in Beirut, Ashi Studio is a bridal studio that serves the bride that is well, just a little bit dramatic. The word that comes to mind is otherworldly, with each creation rendering any bride a sight to behold. It’s no wonder the brand has quietly built a celebrity following, with his dramatic designs worn from a diverse range of clients such as Cardi B, Zendaya and Celine Dion.
The collection features an array of styles in unconventional silhouettes in decadent fabrics like feathered trimmed coats and multi-tiered pleated tulle gowns. Trust us when we say that these pieces aren’t just merely clothing pieces—they’re works of wearable art.
While there are some brides who are all about the dramatics, Danielle Frankel caters to the fuss-free and practical bride who doesn’t see the point in purchasing a dress that can only be worn once. A former designer at Vera Wang and Marchesa, Frankel is a designer that doesn’t just think of your special day, but rather what happens after as well. She strives to create well-made, fashion forward pieces with unique fabric pairings and playful accents that wouldn’t look out of place even long after the celebrations are over.
Alex Perry loves a big gown. But the dresses that you’ll find in his bridal atelier aren’t your average bridal poufs of tulle and chiffon. In fact, you’ll be hard-pressed to find any princess fairy tale frocks here. Known for his impeccable tailoring and focus on corsetry, Perry specialises in gowns that are fuss-free yet sculptural, choosing to let the silhouettes of his clothes to do all the work. If you’re not restricted by the usual colours of white, cream and ivory for your wedding day, Perry’s ready-to-wear features all the same characteristics of his bridal line but in a plethora of colours as well.
For an out-of-this-world ensemble, look no further than Sandra Mansour’s L’Ombre d’un Miracle collection. Known for designing Princess Ekaterina of Hanover’s beautiful wedding gown, this marks the Lebanese designer’s first ready-to-wear bridal collection, which takes inspiration from The Book of Miracles by Till-Holger Borchert and Joshua P. Waterman. Skilfully tailored from soft, dreamy fabrics such as tulle, organza and lace, and hand‑embellished with embroidery and beading, each piece exudes an ethereal touch.
You won’t find poufy gowns at New York City-based Sahroo. Instead, the fun in its bridal collection is mixing-and-matching blazers, kaftans, trousers, and tops for a look that is uniquely yours. Founded by creative director, Sarah Abbasi, who grew up in the US and Pakistan, the brand’s modern bridal concept is inspired by the traditional matching outfits worn by South Asian women. This mix-and-match model also means that each look boasts more mileage—brides can wear it to the rehearsal dinner, solemnisation, down the aisle, and even long after the wedding.