Style Profile: Arianne Kader-Cu

Country head of Viu Philippines Arianne Kader-Cu pushes the envelope for women on top, being living proof herself that pretty princesses can also be in charge.

By describing her personal style as “business athleisure,” Arianne Kader-Cu defines her life as a young start-up CEO, entrepreneur, and newlywed. Constantly juggling tasks and switching roles, she veers toward wardrobe choices that are practical, yet fashion-forward. Never sacrificing her love for fashion and appreciation of streetwear, Cu’s quirky and über-cool vibe tranlates into the way she dresses: her favourite brands include Off-White, Scotch & Soda, and the Lagerfeld-stamped luxury brands Chanel and Fendi. During her downtime, she loves listening to business audio books and watching Korean TV series.

Above Ari wears glittery sports trousers and star-printed top from Scotch & Soda, a yellow leather jacket from Zara, and stark white Stuart Weitzman pumps

Ari wears glittery sports trousers and star-printed top from Scotch & Soda, a yellow leather jacket from Zara, and stark white Stuart Weitzman pumps

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"I live by the rule of three—adding a third item like a blazer or a statement piece to an outfit for that extra oomph!"

Above In an Ulla Johnson lamé dress accessorised with a hand-crafted floral tiara by Luna Bea London

In an Ulla Johnson lamé dress accessorised with a hand-crafted floral tiara by Luna Bea London

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Photo 1 of 7 "I love the understated style of this Off-White bag. I’ve been tracking Virgil Abloh's fashion career and his journey to where he is now"

Photo 2 of 7 "I can never leave home without my Feng Shui charms—I carry these around for career prosperity"

Photo 3 of 7 "My Diptyque Aspen scented candle which only comes out during the holidays. I overstocked to ensure I can have the fresh pine scent all year long"

Photo 4 of 7 "With my hectic schedule and constant travelling, it’s important that I stay healthy and full of energy. I take these Moon Juice supplements with me to stay in top shape"

Photo 5 of 7 "My husband and I love sneakers! All the K-idols in Korea have Golden Goose sneakers, so he got these for me in Korea during a birthday trip last April"

Photo 6 of 7 "This Gucci scarf is a perfect (third) element to transform my outfits. It can be a neck scarf, bracelet, or even a bag tie"

Photo 7 of 7 "Antidris Cassis scent by Maison Louis Marie found in a small boutique in LA. I love its fruity scent which I think is perfect for Manila's hot summer weather"

"I love the understated style of this Off-White bag. I’ve been tracking Virgil Abloh's fashion career and his journey to where he is now"

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Photography by Jinggo Montenejo | Creative Direction and Styling: Monique Madsen | Make-Up: Ria Aquino of MAC Cosmetics | Hair: Ronnie Tumamak | Location: Shangri-La Residences at The Fort

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Style Fashion Profile Arianne Kader Cu