Cover Singapore fashion brand Rye launches its limited-edition Love+ scarves with a campaign celebrating love and inclusivity (Photo: Darren Gabriel Leow, courtesy of Rye)
Singapore fashion brand Rye launches its limited-edition Love+ scarves with a campaign celebrating love and inclusivity (Photo: Darren Gabriel Leow, courtesy of Rye)
1 / 1
The Love+ collection is meant for everyone—and benefits a worthy cause
In honour of its seventh anniversary, Singapore fashion label Rye has launched a new collection of scarves that celebrate love and inclusivity.
The scarves, crafted from sateen, are printed or embroidered with the word “Love+” as a nod to the concept of loving more and the power of connection. Each scarf features a square design—the smallest measures 57cm in width, while the widest is 110cm—and comes in vibrant colours like green, yellow and blue. You might even spot the pink ones at Pink Dot celebrations this year.
In fact, if the message of love wasn’t clear enough, Rye specially introduced the collection in June, aka Pride Month, as an homage to the LGBTQIA+ community in Singapore. It also launched an accompanying campaign, titled “Come Together”, featuring friends of the brand from all walks of life wearing the Love+ scarves in a multitude of ways. Shot by Darren Gabriel Leow and styled by Daryll Alexius Yeo, the lively campaign spotlights local drag queens Salome Blaque and Opera Tang, writer and activist Kristian-Marc Paul, DJ Metamoksha, veteran make-up artist Greg O and more.
Read more: Pharrell checks all the right boxes with his Louis Vuitton debut
In another effort to support the local LGBTQIA+ community, Rye will also be donating proceeds from the sale of its Love+ scarves to The T Project. The non-profit organisation, co-founded by activist June Chua, is Singapore’s first social service and shelter for the local transgender community.
The Love+ scarves are now available at Rye’s boutique in Cluny Court, as well as online at r-y-e.co.
Topics
Pameyla Cambe is the Assistant Digital Editor of Tatler Singapore. She handles the Fashion section of the website, where she reports on trends, the hottest fashion launches and what your favourite Asian celebrities are wearing.
