We spoke to some of the fashion industry's most influential buyers to find out which collections they loved, and why you should add them to your must-buy list for next season

After four weeks of fashion shows, from New York, London, Milan to Paris, we’ve seen the future and Spring/Summer 2020 cannot come around fast enough. Fantastical shows and whimsical looks were aplenty, from Balenciaga’s recreation of the European parliament, where models were sent out in over the top balloon-shapes dresses, to John Galliano’s brilliant take on uniform dressing and, of course, let's all take a moment to address the stunning Dries Van Noten and Christian Lacroix collaboration.

But enough of what we loved—we want to know what blew some of the world’s most famous retailers away and why they loved it so we can start our Spring/Summer 2020 shopping list pronto.

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Above (Image: 3.1 Phillip Lim)

1. Caroline Maguire. Fashion Director of Shopbop

3.1 Phillip Lim, look 5

The longer-length skirt with a platform caged sandal is so fierce. I love Phillip Lim’s take on this mix for Spring!  

Tibi, look 32

Tibi showcased colour-blocking at its finest. I absolutely loved the purple tones used in the collection.

Staud, look 33

This show-stopping gown from Staud is a must-have for Spring. The feminine puff shoulder in a bold paisley organza is amazing. I’ll be wearing this with flat sandals!


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Above (Image: Simone Rocha)

2. Ida Petersson, Menswear and Womenswear Buying Director of Browns Fashion

Simone Rocha

In London, my favourite had to be Simone Rocha. It was her strongest collection to date in the most beautiful setting; two things that went hand-in-hand together—the fantastical feminine in an old Victorian theatre. Her silhouettes are really defining a new guise of femininity. I loved the blue and red embroidery and of course, all of her signature hair jewellery.


Prada was a firm favourite in Milan; timeless fashion that struck a chord with simple sophistication that was really tailored to personal style. Miuccia’s collections never fail to resonate with our customers and I can’t wait to see how her classic geometric pieces are received this season.


Paris had to be Valentino—it visually blew my mind in so many ways. The timeless couture was juxtaposed with striking day-glow pieces, which was so visually stimulating and unexpected. I particularly loved the rope accents that were peppered throughout, too.



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Above (Image: Valentino)

3. Lisa Aiken, Fashion Director of Moda Operandi

Bottega Veneta

Daniel Lee’s influence on the industry and the overarching aesthetic right now can’t be understated. This season, the footwear continued to prove as a strength with the double strap mule being the next cult buy. As for ready-to-wear, Lee’s slick and sexy take on minimalism continues.  


Pierpaolo opened the show with a series of white looks that made cotton poplin feel like couture. When a designer experiments with something so seemingly simple, those pieces will ultimately live in your wardrobe for a very long time. You can’t attach a season to them and to me, that is an investment buy. 


A.W.A.K.E. is by no means a newcomer but the brand feels like an insider secret.  With all of the oversized silhouettes and strong shoulder blazers, the more feminine silhouette resonated well. I loved the new approach to tailoring, with the collarless jacket as a new alternative to the blazer.


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Above (Image: Loewe)

4. Tiffany Hsu, Fashion Buying Director of Mytheresa

Bottega Veneta

I loved the minimal silhouettes with maximum details at Bottega Veneta. It really is an outstanding minimal mixed with maximal collection and also—the maxi bags are amazing!


The interpretation of modern Victoriana at Loewe and all the attention to exquisite detail is, again, mind-blowing. It’s not just the front of the looks but also the backs that are art in themselves.

Maison Margiela

I am a longtime John Galliano fan and I have always adored the androgynous attitude at Maison Margiela. The brand perfectly expresses diversity and its craftsmanship is beyond amazing—the collections are cut with utmost precision and perfection. When you take a look at each in detail, it is a star item in itself. John perfectly translates drama into modernism. Each item is timeless and genderless. 


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Above (Image: Prada)

5. Natalie Kingham, Fashion and Buying Director of Matches Fashion

Noir Kei Ninomiya

Noir Kei Ninomiya’s show was a highlight for me—the looks were like walking artworks of tulle and leather. I loved the use of stark black or white softened with acid neon hues and the whole show was absolutely beautiful.

Richard Quinn

A personal favourite, Richard Quinn’s opulent floral prints, rich colours and his signature couture shapes stood out.


Prada—for the perfect wardrobe, look no further. This collection effortlessly translated from the catwalk to the wardrobe.



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