The Drop: The Hottest Fashion Launches in July 2021

Who: Salvatore Ferragamo

What: Introduction of the ‘SF’ logo

Why: As part of its pre-fall 2021 collection for men, the Italian fashion brand is releasing the new ‘SF’ logo—two creatively reimagined initials (S and F) that pay tribute to its founder, Salvatore Ferragamo. The new logo can be seen on several of its best-selling footwear models, including the loafer, the driver and the sneaker, which come in different colourways and treatments.

Another draw? The new SF logo will also be made of sustainable materials: Econyl nylon, and  sewn together with thread that is 100% post-consumer certified recycled PET.

When: Available in stores now

Who: Balenciaga

What: Introducing the Runner sneaker

Why: You may have seen the viral Balenciaga campaign featuring Justin Bieber, but did you notice the sneakers that the Biebster was wearing? True to his design aesthetic, Demna Gvasalia has introduced the latest addition to the brand’s sneaker family—the Runner—which comes with an expensively disheveled look. It features a cut-and-paste composition, raw edges, glue marks, and showing seams, coming together in a high-tech, lightweight, and comfortable sneaker. Currently, the Runner sneaker is available in white, black and burgundy, with pink and blue slated to be released in a second drop.

When: Available in stores and online now

See also: Surprise! Balenciaga “Hacked” Gucci Back for Its SS22 Collection

Who: Dior

What: Launch of its fall/winter 2021 scarves

Why: Has there ever been a more versatile accessory than the silk scarf? Dior has introduced its fall/winter 2021 line of scarves, and we are obsessed. From the iconic Dior Oblique motif to the Toile de Jouy and seasonal specials, it’s the perfect way to add some pizzazz to your outfit in sunny Singapore.

When: Available in stores now

Who: Roger Vivier

What: Launch of the Slidy Viv’

Why: Nothing says summer like a pair of slides, but why not give your slip-ons an upgrade with Roger Vivier’s blinged out versions? Along with the brand’s crystal-embellished signature buckle, the slides come with uppers made of bright, eye-catching colours and also a version in translucent PVC that recall ’90s jelly sandals. Cheeky and cheerful–these sandals are the perfect accompaniment for summer escapades.

When: Available in stores now

Who: Longchamp

What: Launch of Le Pliage Green, a new bag made from recycled nylon

Why: As part of its on-going commitment to sustainability, French brand Longchamp has launched its new Le Pliage Green—its iconic bag that is now made from recycled nylon. The brand aims to increase the use of this responsible material in its flagship Le Pliage line, eventually using it fully in its production by 2022. The Le Pliage Green line will come in four colourways inspired by nature: Forest, Ocean, Earth and a limited-edition Snow. In Singapore, the brand is celebrating the launch with an in-store pop-up at Ion Orchard, which runs from July 20 to August 10, 2021. 

When: Available in-stores from July 20

See also: This Longchamp x Pokémon Collaboration, With Pikachu as Its Mascot, Is Absolutely Adorable

Who: Alexander McQueen

What: Launch of McQueen Graffiti collection

Why: True to its founder’s iconoclastic spirit, the British brand has launched a capsule collection titled McQueen Graffiti this month. The range includes ready-to-wear, handbags, sunglasses, and fashion jewellery, each bearing the house’s logo reimagined in a punk-inspired scrawl. The new launch is accompanied by an outdoor campaign in some of the world’s top cities including London, Paris, Milan, New York, Los Angeles, Miami, Dubai; closer to home, cities such as Tokyo, Seoul, Shanghai, Beijing and Hong Kong will also get the McQueen Graffiti treatment on what the brand mysteriously calls “unconventional locations” for now. Stay tuned.

When: Available in-stores now

See also: 8 Ethereal Dresses We’re In Love With From Alexander McQueen Fall/Winter 2021

Who: Celine

What: Release of CT-03 sneakers

Why: First seen on the runway of Celine’s ‘Teen Knight Poem’ Winter 2021 men’s show, the CT-03 sneaker is finally available in stories worldwide. Drawing on vintage sports aesthetics and basketball sneakers from the 1980s and 1990s, the high-top sneaker style is made from 100% calfskin, and boasts the signature Celine logo on the heel, cross-upper strap and outsole. Perfect for sneakerheads looking for that fashion upgrade.

When: Available in stores now

Who: Tod’s

What: A capsule collection inspired by street art

Why: Drawing inspiration from urban art, Tod’s creative director Walter Chiapponi created the Tod’s Graffiti collection, featuring hand-drawn motifs and messages—such as “Dream”, “Amor”, and “In Love We Trust”—aimed to reflect the energy of the line’s eponymous art form. The brand's iconic Gommino, sneakers, and the T Timeless bags have all been given the graphic treatment, all while highlighting the Italian brand’s commitment to craftsmanship and innovation.

When: Available now in stores worldwide and online

See also: Red Velvet’s Joy Shows Off Her Moves in the New Tod’s Campaign

Who: Loewe

What: Launch of the Goya bag

Why: Having given us several hit bags in the last few years—the Puzzle, the Hammock, the Balloon, to name a few—Loewe is introducing yet another instantly desirable It bag to add to our wardrobes. Dubbed the Goya, the style was first seen on the brand’s fall/winter 2021 runway collection, and is available in four sizes—Goya, Goya Small, an Accordion Clutch and Cardholder. What’s more, the Goya will come in a variety of bold colours—think sunshine yellow, azure blue—that will give your outfits that punch of positivity in the months ahead.

When: Available now in stores worldwide and online

See also: K-Pop Star HyunA Is Loewe's New Global Ambassador

Who: Coach and BAPE

What: BAPE x Coach collection

Why: All-American brand Coach partners with Japanese streetwear pioneers BAPE for a cooler-than-thou streetwear collection that celebrates the spirit of both New York and Tokyo. The collection spans ready-to-wear, leather goods, footwear and accessories, and will feature a specially reimagined logo that combines Coach’s Signature logo with BAPE’s instantly recognisable Ape Head motif. The accompanying campaign also features a diverse cast of fashion’s coolest stars, including Megan Thee Stallion, Cordae, and Kōki.

When: Available from July 24

See also: 5 Things We Loved About Coach’s Gen Z-Inspired Winter Show

Who: Burberry

What: Launch of the new TB Summer Monogram collection

Why: “For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forwards,” said Riccardo Tisci, Burberry’s chief creative officer. “The collection captures that optimistic feeling of summer and that feeling of constant momentum, the excitement for what’s next.” To that end, Tisci has refreshed the TB logo in new summer-inspired colourways, including cobalt blue, deep royal blue and mid grey, for the summery capsule of sunny essentials, as seen on the campaign’s star, Naomi Campbell.

When: Available from July 16 in selected stores and online

See also: Small Bags Are Here to Stay: Burberry Launches the Olympia Bag

Who: Oakley and Jeff Staple

What: The Oakley X Jeff Staple ROYGBIV Spectrum collection

Why: For its latest collaboration with streetwear legend Jeff Staple, Oakley’s iconic Frogskins sunglasses have been given the rainbow treatment, with colours drawn from the ROYGBIV Spectrum. The collection includes four Frogskins styles—Frogskins Classic, Frogskins Mix, Frogskins 35th Anniversary and Frogskins Lite—and will each come with Staple’s iconic pigeon motif on the lens and a neoprene strap.

When: Available now exclusively in Southeast Asia at the Oakley boutique at The Shoppes at Marina Bay Sands

Who: Adidas and Prada

What: The new A+P Luna Rossa 21 sneakers

Why: Following the immense popularity of its first collaboration, Adidas and Prada have come together once again to give us sneakers that are as fashionable as they are functional. Taking inspiration from the sneaker worn by the Luna Rossa Prada Pirelli team at the Prada Cup, the A+P Luna Rossa 21 sneakers will come in a black and grey colourway, and will come with a co-branded shoebag featuring both Adidas’ trefoil logo and Prada’s iconic Linea Rossa logo.

When: Available globally on July 19 via Prada boutiques, adidas flagship stores, prada.com, adidas.com and Confirmed. The black colourway is also available through selected retailers

Who: Kate Spade New York

What: “I Love NY” capsule collection

Why: Paying homage to the city the brand was founded, Kate Spade New York is introducing its new “I Love NY” capsule collection, featuring the iconic “I Love NY”, designed by the late graphic designer Milton Glaser. The capsule collection will feature the logo on the new Manhattan tote bag, a 3-D molded red leather apple bag, a crossbody, a zip pouch, protective phone and Airpod cases, and shoes. 

“There’s a magic to New York that can’t be found anywhere else, and nothing embodies that spirit more than the classic ‘I Love NY’ logo,” said Jenny Campbell, Kate Spade New York’s chief marketing officer. “This capsule allows us to share our love openly with both our community here in NYC, and around the globe.”

When: Available from July 28 in-stores and through home delivery.

Shoppers can email singapore@katespade.com to explore the collection via e-catalogue and proceed with virtual payments. There is no minimum spend required and all items will be safely delivered to the doorstep free of charge.