Cover Photo: Prada

The Italian fashion house takes another step towards sustainability

After its announcement to go fur-free by 2020 in May this year, Prada is now taking its sustainable initiatives further with plans to use only recycled nylons in its designs by 2021.

The Italian fashion house’s move to phase out its use of virgin nylon is a significant one, as it means that the material of its iconic nylon bags, which have become synonymous with the brand, will be transformed to bring change to the fashion industry.

(Related: How The Fashion Industry Doubled Down On Sustainability In 2018)

In response to its environmental target, Prada has partnered with textile yarn producer Aquafil to release “Re-Nylon”, a new capsule collection made out of Econyl, which is nylon reclaimed from ocean plastics, fishing nets and textile fiber waste.

“It’s a massive reduction of nylon and a big impact in terms of sustainability,” said Lorenzo Bertelli, head of marketing and communication at Prada Group. 

Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.
Miuccia Prada, head designer of Prada

For the new line, Prada created a belt bag, shoulder bag, tote bag, duffle bag and two versions of its signature backpack out of regenerated nylon material, which can be recycled indefinitely without compromising quality.

The brand also plans to donate a percentage of proceeds from the Re-Nylon collection to its partnered project with UNESCO to promote sustainable fashion. 

This article first appeared on hk.asiatatler.com.

(Related: Ralph Lauren Has Stepped Up On Their Sustainability Efforts)