It's also the highest monthly sales figure in China’s history. The French fashion house continues to bounce back after a significant drop in revenue in the first half of the year amid the Covid-19 pandemic
Louis Vuitton’s largest store in Shanghai has the month experienced a record-breaking boost in earnings, putting the French fashion house on pace to make sales history in spite of its drop in sales during the early phase of Covid-19.
According to a WWD report, it’s believed that the Louis Vuitton flagship earned the highest monthly sales figure in China’s history with over US$22 million in sales in August alone, a figure that would typically sit somewhere closer to US$11 million to US$13 million.
The sky-high sales figure is said to be due to the Qixi festival and citizens not being able to travel internationally this summer due to Covid-19 restrictions, although the maison’s recent men’s spring 2021 show that was held in person in Shanghai at the start of the month is thought to be another driving factor, which highlighted the recent changes in how global fashion weeks will function moving forward.
According to a press release on the Louis Vuitton website, the show was deliberately set in Shanghai to represent a “free and inclusive dialogue between the Maison and its audiences.” The new initiative taken by the house aims to dismiss the former rules of fashion and seasonality in favor of a new, sustainable initiative.
“My shows will now travel the world, the beginning and ends of season won't be on the invite,” Abloh said to WWD in an earlier statement. “It's one continuous flow that has a little bit of new and some things you've seen before. And philosophically, when it comes to the sustainability idea, I'm starting to collapse all the seasons into one.”
Interested in finding out more about the uniqueness of the spring 2021 collection? Be sure to watch the maison’s The Adventures of Zoooom with Friends short film, which was released ahead of the show and can be viewed on the official Louis Vuitton website.