Fancy wearing a chic Louis Vuitton-monogrammed face shield while you're out and about? The French luxury maison will be releasing its first protective gear amid the Covid-19 pandemic
Additional reporting by Andrea Saadan
This story was updated on September 21, 2020.
Whoever said that fashion is frivolous has clearly not yet seen the latest Louis Vuitton Cruise 2021 collection, which includes this relevant and practical face shield that, in the age of Covid-19 and climate destruction, is a veritable life-saving device—protecting the wearer from spittle, shared air and UV rays, and thereby preventing sickness, long-term potential cardiovascular damage, and wrinkles. It will be available online and at Singapore's Louis Vuitton boutiques from November 6.
Earlier this year, the French maison committed to providing protective gear to healthcare workers by repurposing several of its ateliers across France to produce non-surgical face masks and hospital gowns. Thousands of gowns in the ready-to-wear atelier located on Paris’ rue du Pont Neuf, home to Louis Vuitton's headquarters, were also produced. These gowns were donated to frontline workers in six Parisian hospitals of the “Assistance Publique – Hôpitaux de Paris”. LVMH also produced hand sanitisers at some of its perfume and cosmetics sites in France, and were later distributed to French health authorities, in particular, the 39 public hospitals in Paris.