Jonathan Anderson continues on his creative streak, showing Loewe’s fall-winter 2021 collection via newspaper, a surprise collaboration, and a vibrant collection that will turn that frown upside down

“The Loewe show has been cancelled,” blared the dramatic headline from the newspaper included in the Madrid-based brand’s fall-winter 2021 show kit. As far as show formats go, since the Covid-19 pandemic have rendered physical shows almost impossible, Loewe and Jonathan Anderson have switched up the format of the show experience, cross-pollinating digital and physical in intriguing ways—past formats have included The Show in a Box (SS21 menswear) and The Show on the Wall (SS21 womenswear). 

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This season, Anderson took inspiration directly from the news, creating his own newspaper, housed in a tin box—“a time capsule,” the creative director describes it—along with knick-knacks that tie into the theme. The newspaper delivered FW21’s beautiful collection images, but it also housed a surprise: a collaboration with writer Danielle Steel, who published the first chapter of her upcoming novel, The Affair, in the newspaper. “I’ve always admired [Steel] as this prolific writer who really encourages people globally to read,” he said.

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Surprises aside, flipping through the pages of Loewe’s newspaper brought one feeling to mind: joy. Bright pops of colour peppered the collection, a key theme of the season. “I do think there is a very strong psychedelic influence to it,” he explained.

I was thinking of this idea of colour therapy, that you wear colour to make you happy.

- Jonathan Anderson

This came through in the electric blues, effervescent oranges, and sunshine yellows that were on the clothes, as well as shoes and bags. “It can uplift us,” Anderson added.

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Silhouette-wise, there was nothing tight, cropped or bodycon—instead, there was an expansion on the exaggerated shapes that Anderson developed in his SS21 collection. Suits were cut generously wide, with added tassels for a touch of whimsy, dresses were pleated and draped to show off the body’s movement, and cosy wool jumpers featured colourful geometric prints to brighten even the most dreary of winter days. Call it post-pandemic comfort: there was a fluidity and languid ease that worked its way through the collection—very in tune with the current climate.

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Scroll through the gallery to see our pick of the top looks from Loewe that will bring instant cheer to your wardrobes and lives.

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