The collection highlights Chanel's classic codes with contemporary elegance
Presenting and re-emphasising codes created by Gabrielle Chanel and made prominent by Karl Lagerfeld, Chanel's 31 Rue Cambon Métiers D'art 2020 Collection is a marriage between contemporary and classic elegance.
On Dec 4, 2019, for her first Métiers D’art collection, creative director Virginie Viard wanted to pay tribute to 31 rue Cambon, Gabrielle's apartment. In collaboration with Sofia Coppola, the Grand Palais was transformed to mimic the apartment—which happened to be the backdrop for the collection campaign too.
With this collection, Viard paid homage to Gabrielle Chanel's favourite things and her lifelong talismans.
(Related: The True Story of Gabrielle "Coco" Chanel: The Childhood That She Never Wanted You to Know)
Below are some of the codes that were used in the collection: