Creative director Stuart Vevers will be unveiling his winter collection in the hybrid runway event "Coach TV: Live from Shanghai"
Coach is set to make its comeback to the runway to debut its winter collection in Shanghai on June 3 with "Coach TV: Live From Shanghai", a hybrid event that will bring together audiences in-person and digitally to celebrate the latest collection of creative director, Stuart Vevers.
Building on the American fashion house's story for fall, Coach's first newly renamed winter collection will showcase the evolution of Stuart Vevers' vision of a more honest approach to seasonality. It will include new pieces and narratives and re-present and build on ideas from Coach's fall collection.
"The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” said Vevers. “I’m looking forward to debuting this new vision with our return to the runway at a historic location in Shanghai––and with a very special episode of Coach TV that will further reimagine how we tell stories, entertain and bring joy."
Related: DeAille Tam of Shanghai's Obscura Has Been Named Asia's Best Female Chef 2021
The presentation will feature the second season of "Coach TV", live from Shanghai. This new format, an editor and audience favourite that debuted last season, is inspired by entertainment and American pop culture. It will also feature new tongue-in-cheek vignettes starring the Coach family.
"Coach TV: Live From Shanghai will be an incredibly exciting moment,” said CEO and brand president of Coach, Todd Kahn. "The experience is not only our return to the runway; it’s also a celebration of our passion for creating unique experiences for our customers in China, and all over the world."
The upcoming unveiling of the winter collection will take place at Shanghai's historic Shanghai Exhibition Center. The experiential runway show is designed to transport guests and viewers to an immersive world of the brand. In order to share the experience with audiences around the world, Coach will broadcast the show through a special episode of "Coach TV: Live From Shanghai" on its social channels globally.
You can watch "Coach TV: Live From Shanghai" on Coach's brand channels starting June 3.